Key Account Manager

MRL Consulting Group | Global Niche Technology Recruitment
Sonoma, CA

Key Responsibilities


Account Strategy & Growth:

Develop and execute strategic account plans to drive sustainable revenue growth across assigned automotive OEM and Tier 1 customers.

Customer Relationship Management:

Maintain regular engagement with engineering, purchasing, and program management stakeholders to support ongoing business and new opportunities.

Program & Lifecycle Ownership:

Support automotive programs across their full lifecycle, from early concept and design-in through production ramp, mass production, and end-of-life management.

Opportunity Development:

Identify, qualify, and progress new design opportunities aligned with customer vehicle platforms and technology roadmaps.

Pipeline & Forecasting:

Maintain accurate CRM records, pipeline visibility, and provide reliable revenue forecasts.

Technical & Commercial Analysis:

Contribute to system-level and component-level analysis of customer designs, including interpretation of BOMs, system block diagrams, and teardown data to identify semiconductor content and design opportunities.

Competitive Positioning:

Support competitive analysis and displacement strategies by articulating differentiated value at both component and system level.

Cross-Functional Collaboration:

Work closely with field application engineers, product marketing, and product/business teams to align technical capabilities with customer requirements.

Value Communication:

Translate technical insights into clear commercial messaging for both engineering and procurement stakeholders.

Commercial Operations Support:

Support RFQs, pricing reviews, and long-term commercial agreement negotiations.

Business Case Development:

Support the development of cost models, pricing proposals, and customer business cases for key opportunities.

Market & Customer Intelligence:

Track automotive industry trends, competitor activity, and platform developments to inform account strategy.

Supply Chain Coordination:

Collaborate with supply chain and operations teams to support demand planning, lifecycle management, and program continuity.



Required Qualifications & Skills


Experience:

8–10 years of experience in semiconductor sales, account management, or technical sales supporting automotive OEMs or Tier 1 suppliers.

Education:

Bachelor’s degree in Electrical Engineering, Business, or equivalent experience.

Commercial Skills:

Strong negotiation experience with both external customers and internal cross-functional stakeholders.

Technical Understanding:

Good understanding of automotive electronic systems and in-vehicle communication networks (e.g., CAN, LIN, Ethernet).

Product Awareness:

Familiarity with semiconductor categories such as microcontrollers, SoCs, analog, power management, and sensors.

Analytical Ability:

Ability to interpret customer system architectures, BOMs, and technical documentation.

Tools:

Strong Excel and PowerPoint capability; experience with CRM systems (e.g., Salesforce).

Communication:

Strong written and verbal communication skills across engineering and commercial audiences.

Execution:

Strong organisational skills with disciplined follow-through on complex, multi-threaded opportunities.

Adaptability:

Ability to quickly understand new technologies and evolving automotive system architectures.

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