The Growth Marketing Manager will own DTC growth and assist with new customer acquisition, retention, CRO, and revenue-driving initiatives across paid media, lifecycle marketing, affiliate, influencer, PR amplification, and new channel experimentation. This role requires a strong understanding of performance marketing, attribution, ecommerce conversion strategy, and growth scalability.
This is not a brand-awareness-only role. Success in this position will be measured by profitable growth, customer acquisition efficiency, conversion improvements, and overall revenue contribution to the business.
Core Responsibilities:
- Own channel strategy, budget allocation, performance optimization, and agency/vendor management across all growth-driving channels including but not limited to paid media, affiliates, creator partnerships, email/SMS, PR amplification initiatives, and emerging acquisition channels
- Drive full-funnel demand generation initiatives focused on scalable customer acquisition, conversion, retention, and profitable revenue growth
- Continuously evaluate channel performance and reallocate spend based on ROI, CAC efficiency, scalability, contribution profitability, and overall business impact
- Identify, test, and scale new growth channels, audiences, partnerships, and acquisition opportunities while quickly pivoting away from underperforming initiatives
- Partner closely with Ecommerce to align acquisition strategy with onsite conversion optimization including landing pages, PDP optimization, merchandising, promotional strategy, funnel improvements, checkout optimization, and customer journey enhancements
- Partner with the Ecommerce team on conversion rate optimization (CRO) initiatives through structured A/B testing, landing page testing, offer strategy, heatmap analysis, and customer behavior insights
- Collaborate cross-functionally with creative, ecommerce, sales, operations, and finance teams to ensure marketing strategies align with inventory, promotions, profitability goals, and company priorities
- Provide performance feedback and testing direction to creative teams to improve ad efficiency, engagement, and conversion performance
- Build and maintain weekly/monthly growth reporting dashboards with actionable insights, forecasts, and strategic recommendations
- Forecast revenue performance, media efficiency trends, promotional impact, and acquisition scalability opportunities
- Own and report on key growth KPIs including but not limited to:
-CAC (Customer Acquisition Cost)
-MER (Marketing Efficiency Ratio)
-ROAS
-Conversion Rate (CVR)
-Contribution Margin
-New Customer Revenue
-Paid Media Revenue
-AOV
-LTV
- Build a culture of rapid testing, optimization, accountability, and data-driven decision making across the growth marketing function
Required Skills/Abilities:
- 5+ years of experience in growth marketing, performance marketing, acquisition marketing, or digital marketing roles within a DTC/e-commerce brand
- Proven experience scaling paid media budgets while maintaining profitability and efficiency targets
- Strong understanding of attribution, incrementality, media buying, conversion optimization, and ecommerce growth strategy
- Hands-on experience with: Meta Ads, Google Ads, Shopify, GA4, Klaviyo and/or Attentive
- Landing page optimization and testing tools
- Strong analytical, financial, and forecasting capabilities
- Advanced Excel/Google Sheets skills
- Experience managing agencies, freelancers, and external marketing partners
- Strong communication, organization, and project management skills
- Ability to operate with urgency in a fast-paced, high-growth environment
Education and Experience:
- Experience within juvenile products, lifestyle, family, consumer goods, or premium DTC brands preferred
- Experience with Amazon marketing and marketplace strategy
- Familiarity with attribution and analytics platforms such as Triple Whale, Northbeam, or Hyros
- Experience working in founder-led or rapidly scaling businesses
Physical Requirements:
- Prolonged periods sitting at a desk and working on a computer.
- Must be able to lift up to 15 pounds at times.
- Must be able to stand for extended periods of time.
- Must be able to withstand emotional and physical stress.
- Must be able to work early mornings, evenings, weekends, and holidays.
EEO Statement:
E-Solutions is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, disability, military status, or national origin, or any other characteristic protected under applicable federal, state, or local law.
This job description is provided to outline what is expected of the employee in this role during their employment with E-Solutions and is not to be construed as an employment contract or guarantee of continued employment. This job description is not designed to be all-inclusive of the responsibilities, duties, and activities of the position, this is subject to change.