Company Description LightPath Technologies, Inc. (NASDAQ: LPTH) is a leading provider of advanced optics and imaging systems serving both defense and commercial markets. As a vertically integrated solutions provider, the company offers custom solutions ranging from proprietary BlackDiamond™ chalcogenide-based glass materials, licensed exclusively from the U.S. Naval Research Laboratory, to complete infrared optical systems and thermal imaging assemblies. LightPath combines in-house engineering design support with specialized manufacturing capabilities to deliver high-performance, application-specific products. The primary manufacturing operations are based in Orlando, Florida, with additional US facilities in Texas and New Hampshire.
Role Description This is a full-time, on-site Marketing Manager role based in Orlando, FL. We are seeking a results-driven and creative Marketing Manager to lead and execute our marketing strategy across multiple channels. This role is responsible for driving brand awareness, generating qualified leads, and supporting revenue growth through the management of tradeshows, digital marketing, social media, advertising, website optimization, and other key marketing initiatives.
The ideal candidate is both strategic and hands-on—capable of planning campaigns while also executing day-to-day marketing activities.
Responsibilities:
Digital Marketing & Social Media
- Develop and implement social media strategies across platforms (LinkedIn, Facebook, Instagram, etc.)
- Create and manage engaging content calendars aligned with brand messaging
- Monitor engagement, respond to inquiries, and build online community presence
- Analyze performance metrics and optimize campaigns for growth and engagement
Advertising & Campaign Management
- Plan and execute paid advertising campaigns (digital, print, and industry publications)
- Manage budgets and optimize campaigns for ROI (Google Ads, social ads, etc.)
- Coordinate with external agencies and media partners as needed
- Track campaign performance and provide actionable insights
Website Management & Content
- Oversee company website, ensuring content is current, optimized, and user-friendly
- Collaborate with internal teams or vendors on SEO, UX, and website enhancements
- Develop landing pages and conversion-focused content
- Monitor website analytics and continuously improve traffic and engagement
Brand & Content Development
- Maintain consistent brand messaging across all marketing channels
- Develop marketing collateral including brochures, presentations, and case studies
- Support product launches and promotional initiatives
- Create compelling content (blogs, email campaigns, newsletters)
Marketing Strategy & Analytics
- Develop and execute integrated marketing plans aligned with business goals
- Work closely with Sales and BD leadership to drive lead generation and pipeline growth
- Track KPIs and marketing performance metrics
- Provide regular reporting and strategic recommendations
Tradeshow & Event Marketing
- Plan, coordinate, and execute all aspects of tradeshows and industry events
- Manage booth design, logistics, vendor relationships, and promotional materials
- Collaborate with sales teams to maximize event ROI and lead capture
- Develop pre-event, onsite, and post-event marketing campaigns
- Track and report on event performance and lead conversion
Experience/Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or related field
- 5+ years of marketing experience (B2B and defense / security experience preferred)
- Proven experience managing tradeshows and events
- Strong knowledge of digital marketing, social media, and paid advertising
- Experience with marketing tools (CRM, marketing automation, analytics platforms)