Our client is a fast-growing construction technology company scaling its global footprint. They are hiring a Marketing Manager for the US and Canada to serve as the marketing lead on the ground in North America. Reporting to the Director of Global Marketing, this hybrid role balances regional marketing strategy with hands-on execution.
In this role, you will build and run the demand generation engine for North America. You will drive market awareness through regional campaigns and events, while managing account-based marketing and customer advocacy programs to build pipeline and support the regional sales team.
What You’ll Do
Regional Strategy & Campaigns
- Develop and execute quarterly marketing plans aligned with North American sales objectives and target personas
- Plan and run omnichannel campaigns across events, paid media, email, direct mail, content marketing, and social media
- Adapt global marketing campaigns to ensure messaging resonates with American and Canadian audiences
- Manage the regional marketing budget and track spend against targets
Account-Based Marketing (ABM)
- Partner closely with the North American sales team to align on target accounts, pipeline goals, and priorities
- Create and execute ABM programs targeting key accounts across the construction sector in Canada and the US
- Provide sales teams with campaign insights, lead intelligence, and account engagement data to optimize outreach
Event Marketing
- Lead the North American event strategy, including trade shows, webinars, field demonstrations, and customer events
- Build relationships with industry associations, event organizers, and regional partners
- Manage event logistics coordination, sponsorship agreements, promotional campaigns, and sales enablement materials
- Track and analyze event ROI based on pipeline contribution and brand impact
Marketing Operations & Performance
- Manage and improve regional lead workflows, including scoring, routing, nurturing, and quality standards
- Maintain marketing automation workflows and CRM data integrity for North American leads and accounts
- Analyze and report weekly and monthly on demand generation metrics, including MQLs, SQLs, conversion rates, pipeline contribution, and ROI
Required Superpowers
- 6+ years of experience in B2B marketing with a focus on lead generation and pipeline creation
- Proven track record planning and executing corporate events, conferences, or trade shows
- Proficiency with HubSpot or similar marketing automation and CRM tools, as well as paid platforms like LinkedIn and Google Ads
- Strong analytical skills with the ability to evaluate funnel metrics and optimize campaigns based on data
- Experience marketing to technical audiences or within the construction technology sector is highly valued
- Experience executing account-based marketing (ABM) programs targeting enterprise accounts is a plus
- Experience running marketing campaigns across both the US and Canadian markets
- Interest or experience in implementing AI-driven workflows to improve marketing efficiency
This is an opportunity to own the regional marketing function for a scaling technology company, building out a critical market engine and directly impacting global growth strategy while working closely with cross-functional leadership.