Senior Account Manager

Company Description

• Seismic Digital is a dynamic digital marketing agency specializing in providing comprehensive consulting services, strategy, and activation for clients of all sizes, from global corporations to local businesses. Our services include Paid Digital Media, OTT/CTV, Search Engine Optimization (SEO), Social Media (paid & organic), Influencer Marketing, Analytics, Attribution, Consumer Insights through exclusive data, and Digital Brand Management. With a focus on delivering full-funnel digital marketing campaigns, we prioritize quality traffic, data-driven insights, and strategic expertise. Our team's experience, agility, and innovative approach distinguish us from traditional agencies.

What’s the job?

The role of a Senior Account Manager (SAM) is to lead and manage a portfolio of key accounts, driving strategic growth and ensuring

successful execution of projects from conception to completion. The SAM serves as the primary strategic point of contact for clients and

provides leadership, mentorship, and direction to Account Managers and Coordinators on their accounts.

You will partner with cross-functional teams and clients to define objectives, develop strategies, and execute tactics that drive measurable

organic growth. You will own client retention and expansion targets across your portfolio, and lead the integration of digital strategies to

deliver results. The person in this role is a key driver of client satisfaction, organic revenue growth, and team development.

This position reports to the VP, Growth & Partnerships.

Attitude

Team skills:

● Setting the strategic direction for account teams with a proactive, ownership-driven mindset and leading by example across all client

engagements

● Building and leveraging strong cross-functional relationships with Strategy, Creative, and Channel teams to ensure integrated

delivery with efficiency.

● Developing, coaching, and mentoring Account Managers and Coordinators into a high-performing team that operates with

autonomy, ownership, and minimal supervision

● Leading direct reports with clarity and purpose, fostering a culture of accountability, professional growth, and strong motivation

while delegating effectively across the team

● Conducting regular performance reviews, identifying development opportunities, and actively building career paths for direct reports

● Driving operational excellence across client services and contributing to agency-wide strategic initiatives and growth

● Energetic and exudes a contagiously positive outlook

Relationship building:

● Serve as a strategic advisor to senior client stakeholders, influencing decision-making and driving long-term account growth

● Build and maintain deep, trust-based relationships with clients at all levels, positioning Seismic Digital as an indispensable partner

● Respected by clients at the executive level, demonstrating a thorough understanding of their brand, business objectives, and

competitive landscape

Workflow

Financial management:

● Own the financial performance of your account portfolio with full P&L awareness, including revenue forecasting, margin

management, and budget oversight

● Identifying and executing upsell, cross-sell, and expansion opportunities to maximize client lifetime value and hit organic revenue

growth targets

● Confidently leading budget negotiations and scope discussions at the senior level, ensuring profitability while delivering value

● Commercially aware and profit focused

Project management support:

● Demonstrate quality project briefing and ensuring the agency produces the highest standard at all levels on every project -

on brief, on time and on budget

● Demonstrate proactive solution-based thinking and delivery

● Providing both strategic oversight and hands-on leadership across projects, ensuring the SAM role adds measurable value to

client outcomes

● Support the project manager(s) to ensure the highest quality of work is produced profitably, within available budget

● Produce work that the agency will be proud of

Communication

Presentation skills:

● Articulate and confident to lead senior level client meetings and presentations

● Able to sell ideas, concepts and work streams with conviction, enthusiasm, confidence and full commitment

● Able to oversee account workflow effectively, with comprehensive understanding of agency and client procedures and

systems

● Exemplary written and verbal communications skills

● Capable of outlining, organizing, writing and delivering major presentations/proposals

Knowledge

Marketing skills:

● Understanding of developing strategy, creative planning, and activation across client portfolios, leveraging agency

resources to deliver integrated solutions

● Comprehensive category/industry experience – confident and able to deliver market landscape analysis

● Adds significant value to client business through application of multi-disciplined digital marketing expertise and strategic insight

Brand knowledge:

● Responsible for disseminating and maintaining client’s brand knowledge throughout the agency

● Comprehensive understanding of client’s brand challenges and objectives together with detailed understanding of operational day-to-day