Marketing Director

Overview

The Marketing Director is a hands-on role leadership role responsible for driving and executing the firm’s day-to-day marketing initiatives with excellence, accountability, and ownership. This individual is responsible for developing compelling content, managing campaigns, overseeing external marketing partners, and ensuring the firm’s marketing engine operates efficiently, consistently and strategically.

While strategic thinking is an essential component of this role, the primary expectation is direct, personal execution, not delegation. The ideal candidate is a proactive self-starter who writes exceptionally well, moves with urgency, manages details with precision, and takes full responsibility for outcomes.

This role also requires fluency with AI - powered tools and technologies, leveraging them to accelerate productivity, enhance analysis, and improve workflows, and increase marketing effectiveness, while maintaining sound judgment, creativity and an authentic brand voice.

The Marketing Director will work closely with the firm’s PPC agency and a marketing agency, which are responsible for technical implementation and specialized services. However, ownership of the marketing strategy, messaging, content development, vendor direction, campaign oversight, and overall marketing performance remains with this position. The Marketing Director serves as the central point of accountability for ensuring all marketing efforts align with the firm’s brand, goals, and growth objectives.

This position reports directly to the Owner.

Core Responsibilities

Content Creation & Writing

• Write and publish website content, landing pages, blog posts, and lead magnets.
• Write, schedule, and manage monthly newsletters from draft to deployment.
• Write scripts for attorney video content and the firm’s podcast.
• Use AI tools to accelerate content drafting, ideation, and repurposing — with full ownership of quality, accuracy, and brand voice in every final output.
• Write copy for email and text drip sequences; direct the marketing agency on build, logic, and deployment.
• Draft ad copy and creative briefs for paid campaigns.

Campaign Execution & Lead Generation

• Plan and execute marketing campaigns across digital, paid, social, email, and events.
• Manage the lead funnel from first touch through consultation with clear tracking at each stage.
• Own marketing spend allocation across all paid channels — make real-time adjustments to stay within cost parameters, optimize ROI, and shift budget based on performance data.
• Oversee and manage SEO and website performance in coordination with the firm’s SEO vendor.
• Support and manage paid media campaigns (Google, Meta) in coordination with ad vendors.

Content Production & Media

• Drive the firm’s podcast program — managing production schedule, booking guests, writing scripts, and coordinating with the PR agency on distribution.
• Oversee video content creation and manage posting to YouTube and other platforms.
• Track reach and engagement metrics; adjust content strategy based on performance data.
• Own the firm’s social media presence — create and publish content across platforms, maintain a minimum of one post per day.
• Develop and maintain a social media content calendar; work with the Owner on attorney-led content and video strategy.

Vendor Management

• Manage day-to-day relationships with all contracted marketing vendors (SEO, paid media, PR, design, etc.).
• Hold vendors accountable to deliverables, timelines, and performance standards.
• Coordinate activity across all vendor partners — PPC, marketing, PR, and SEO — ensuring alignment on priorities, messaging, and timelines so efforts reinforce rather than duplicate each other.
• Monitor paid media acquisition costs and ROI on an ongoing basis — flag underperformance, identify the cause, and direct the PPC agency on corrective action before issues compound.
• Conduct regular vendor check-ins; escalate issues and make recommendations on vendor performance.

Analytics & Reporting

• Maintain a marketing dashboard with key metrics: leads, consults, campaigns, spend, and ROI.
• Own cost per lead and cost per acquisition across all channels — monitor against targets, diagnose variances, make adjustments, and report results and recommendations to leadership on a monthly basis.
• Leverage AI tools for data analysis, pattern recognition, and reporting synthesis — turning raw marketing data into clear, actionable insights faster.
• Present monthly marketing performance summaries to firm leadership.
• Leadership reporting includes spend vs. budget, cost per acquisition by channel, ROI against targets, and a clear point of view on what is working, what is not, and what changes are being made.
• Own CRM data integrity for marketing — ensure lead source tracking is consistent and accurate.

Brand & Collateral

• Ensure all marketing content reflects firm brand standards and bar advertising compliance.
• Coordinate production of print and digital collateral with design vendors.
• Manage the firm’s content calendar across all channels.

Events & Community Presence

• Coordinate event logistics for sponsorships, speaking engagements, and community visibility programs.
• Manage referral partner outreach and tracking in coordination with firm leadership.

Other duties as may be assigned by the Owner or Director of Business Operations.

Education & Experience

• Bachelor’s degree in marketing, communications, business, or related field preferred; equivalent experience accepted.
• Demonstrated experience using AI tools in a professional marketing context — content creation, analysis, workflow efficiency, or campaign optimization. Comfortable with AI as a productivity multiplier, not a substitute for strategic thinking or original voice.
• 5–8+ years of marketing experience with a proven track record of direct execution, not just oversight.
• Strong writing skills are required — you will be writing content regularly.
• Hands-on experience with email marketing, social media management, and content production.
• Experience managing external marketing vendors and holding them accountable to results.
• Proficiency in digital marketing: SEO, paid media, email, social, and marketing analytics.
• CRM experience required; Go High Level strongly preferred.
• Podcast or media production experience is a plus.
• Experience in legal, professional services, or a service-based industry preferred.