What It Is Like to Work at Lakeside Companies
Lakeside Companies is an entrepreneurial family firm in the Inland Northwest with a portfolio spanning commercial and residential construction, specialty manufacturing, agriculture, beauty, and more. In this role you will work directly with portfolio leadership on marketing work that has a visible impact on real business outcomes.
Job Summary:
We are seeking an experienced Marketing Advisor to lead marketing strategy and execution across an active real estate portfolio. This senior individual contributor role operates with a high degree of autonomy — setting direction for assigned entities, owning agency and vendor relationships end-to-end, and driving outcomes with minimal oversight. The ideal candidate brings 5–10 years of marketing experience, strong strategic instincts, and the credibility to serve as a trusted thought partner to portfolio leadership.
Duties/Responsibilities
Strategy & Planning
- Own marketing strategy for assigned entities — set direction, build plans, and drive execution across paid, organic, email, web, and events.
- Identify growth opportunities and bring data-backed recommendations; operate as a strategic partner to entity leadership.
- Define and steward brand positioning and creative direction across the portfolio.
Agency & Vendor Management
- Own external agency and vendor relationships end-to-end — briefing, performance management, contract oversight, and budget accountability.
- Evaluate agency output critically; make changes when results or working relationships fall short of expectations.
- Coordinate across internal teams and entity stakeholders to align execution with business priorities.
Digital & Website
- Oversee portfolio digital presence; ensure websites, landing pages, and content support conversion and reflect current brand and messaging standards.
- Maintain hands-on WordPress proficiency; direct updates and ensure consistency across all platforms including listing sites, ads, signage, and print.
Cross-Functional Collaboration & Operations
- Partner with Operations and Business Intelligence to connect marketing activity to business outcomes; bring a data-informed perspective to leadership conversations.
- Drive project clarity — set timelines, communicate proactively, and hold internal and external parties accountable to commitments.
- Lead marketing projects and events; serve as a senior resource for portfolio leadership on marketing strategy and execution.
- Maintain real estate community presence including signage condition and accuracy; coordinate repairs and cleanup in response to damage or weather events.
Qualifications
- 5–10 years of marketing experience; portfolio, multi-brand, or real estate environment strongly preferred.
- Demonstrated ability to own marketing strategy and drive results independently — this role sets direction, it doesn’t wait for it.
- Full-cycle agency management: relationship ownership, performance accountability, and contract and budget oversight.
- Strong communicator and cross-functional partner; credible with senior leadership and able to influence without authority.
- WordPress proficiency and fluency across paid media, email platforms, and analytics tools.
- High organizational ownership — manages complexity, holds timelines, and delivers without being managed.
Pay and Benefits
Base salary starting at $90,000 annually dependent on experience.
Medical, Dental, Vision, 401K matching, Employee Assistance Program, Direct Primary Care
12 Paid Company Holidays