Associate Brand Manager

About Mowi

Mowi is the world’s leading producer of sustainably farm-raised Atlantic salmon, dedicated to delivering premium seafood with a strong commitment to quality, innovation, and environmental responsibility. As a fully integrated global company, Mowi operates across the entire value chain, from feed production and farming to processing and distribution, ensuring full traceability and consistently high standards.

Headquartered in Bergen, Norway, Mowi employs approximately 12,500 people across 26 countries and is publicly listed on the Oslo Stock Exchange. The company is widely recognized as a global leader in sustainability and has been ranked among the most sustainable animal protein producers by the Coller FAIRR Index.

In the U.S., Mowi’s operations include Ducktrap River of Maine in Belfast, ME, a flagship smoked seafood facility known for combining traditional smoking techniques with modern production practices. Ducktrap plays a key role in delivering high-quality, value-added products while supporting operational excellence and the local Maine community.

Learn more about the Mowi Company at https://mowi.com/

Learn more about MOWI Brand its full range of products at https://mowisalmon.us/products/

The Associate Brand Manager will play a key role in planning and executing brand marketing campaigns to drive Mowi’s growth. Working closely with cross-functional teams, the role involves developing and launching campaigns, managing brand partnerships, and tracking campaign success. The focus will be on increasing brand awareness through creative content and refining strategies based on performance insights to ensure ongoing growth.

Responsibilities

• Lead and manage brand marketing campaigns, collaborating with sales, product, and creative teams.
• Oversee a small team, including a Marketing Manager, Associate Brand Manager, and Designer.
• Execute and track marketing assets for press, digital, and traditional media.
• Develop and recommend brand growth strategies based on market trends and insights.
• Organize product launches and promotional activities in support of retail programs.
• Co-lead Trade Expos and ensure impactful brand presence.
• Manage marketing budgets, brand plans, and KPIs to monitor brand performance.
• Lead digital marketing strategies, including social media, influencers, and paid media programs.
• Collaborate with external agencies for creative and media campaigns.
• Ensure timely execution of marketing plans and project management.
• Provide strategic direction for retail packaging and in-store marketing communications.
• Maintain brand tools and resources for internal teams and sales presentations.

Qualifications & Skills

Experience

• 6+ years in marketing with at least 3+ years in Brand Management.
• Proven experience with integrated marketing campaigns across media (OOH, social, paid media, etc.) and direct marketing (email, text, etc.).
• 4+ years of team leadership experience and managing projects in a deadline-driven environment.
• Experience working with highly regulated products and familiarity with perishables or consumer lifestyle brands is preferred.

Skills

• Strong communication, presentation, and writing skills.
• Analytical abilities to evaluate data, identify trends, and optimize strategies.
• Ability to collaborate across departments and influence decision-making.
• Strong time management and project prioritization skills.
• Proficiency in PowerPoint, Excel, Word, and Google Analytics.
• Experience with digital marketing and social media platforms.
• Ability to problem-solve creatively and pay attention to detail.

Education

• Bachelor’s Degree in Marketing, Business, or related field; MBA is a plus.

Work Location

• In-office.

**All requirements and skills are considered to be essential, unless otherwise indicated.**

**Mowi is an Equal Opportunity Employer**

The above job description is not an all-encompassing list of duties and responsibilities required of the employee for this job. Duties and responsibilities may change without notice.

Mowi is a Drugfree Workplace.

**Mowi does not accept recruiting agency resumes. Please do not forward resumes to our jobs alias, Mowi employees or any other company location. Mowi is not responsible for any fees related to unsolicited resumes**