Account Executive

BACKGROUND

THE CONSULTANCY PR is a dynamic brand communications practice that merges the sophisticated, senior-level execution of a big agency with the more personalized approach and entrepreneurial spirit of a boutique firm. We pride ourselves on transcending the traditional client/agency relationship and serving as a true partner to our clients, and an extension of their internal teams, across all facets of their business. The firm’s clients represent the best-in-class brands and individuals within the home/design, architecture, and luxury lifestyle categories. Our core capabilities lie within the following areas: 

• Communications + Digital Strategies
• Key Messaging + Brand Positioning
• Image Development
• Creative Consulting
• Brand Partnerships + Collaborations
• Event Management + Execution
• Influencer Relations
• Social Media Community Management 
• A+D Community Networking
• Affiliate Marketing

TCPR is seeking an Account Executive with a minimum of two years of experience to support its current client roster. An ideal candidate will have previous experience and/or a personal interest in the interior design, architecture, luxury lifestyle industries, or adjacent categories, and possess an entrepreneurial spirit and desire to grow with the company.

ROLES + RESPONSIBILITIES

• Execute communication strategies to position a range of home/design and lifestyle and brands in the media marketplace
• Retain a network of media contacts across print and digital categories, as well as bloggers
• Create targeted media lists and conduct press outreach to secure media opportunities, including press coverage in home/design, fashion (men’s and women’s), accessories, lifestyle, consumer, and business outlets on a national and regional level, in print and digital categories
• Research and conduct proactive outreach to bloggers and social media influencers for partnership and/or event opportunities 
• Contribute to story angle development, daily product placement, and media tracking
• Coordinate logistics and manage guest lists for targeted press events to support seasonal launches, brand introductions, dinner/cocktail events, etc. 
• Interface with clients daily as relevant to press opportunities, event management, sample traffic / loans, media monitoring, etc.
• Draft press materials, inclusive of press releases, company/executive bios, media alerts, case studies, etc. 
• Demonstrate an understanding of how to prioritize duties, meet deadlines, proactively communicate progress and deliverables 
• Complete individual tasks with minimal supervision; manage both up and down to the team
• Attend and facilitate media interviews/editor appointments; network with reporters and editors on a regular basis
• Read relevant consumer and trade media, including print digital publications as well as blogs; report to the team on industry news and opportunities for clients on a regular basis
• Keep up-to-date on key editorial calendars and ensure these are built into larger PR plans
• Oversee daily account management duties, including meeting planning, reviewing recaps and agendas 
• Report to the Associate Account Director as well as senior leadership; supervise and mentor PR Coordinator (if applicable) on account management, research, daily projects, etc.

QUALIFICATIONS

• B.S/B.A in Public Relations/Communications or related field
• Minimum two years of experience at a PR agency 
• Relationships within the home/design, lifestyle, fashion as well as digital and regional media on both a national and regional level a plus
• Exceptional interpersonal, networking and verbal and written communications skills; team-oriented attitude
• Creative, efficient, detail-oriented and organized
• Positive, can-do attitude
• Solution-oriented with the ability to think critically and strategically 
• Proactive with the ability to handle multiple projects simultaneously in a collaborative, yet fast-paced, environment
• Flexible, driven, curious and passionate about the design industry
• Excellent writing skills with attention to detail
• Proficient in Microsoft Word, Excel and PowerPoint
• Knowledge of PR databases/tools such as Cision, PR Newswire/Businesswire

BENEFITS

The mental health and well-being of our team members is of the utmost importance to TCPR. It is our top priority to ensure our employees maintain a positive balance in their lives, both professionally and personally. We are invested in our team members’ short- and long-term growth at the agency and in their overall career paths. Our current benefits include, but are not limited to, the following:

• Generous paid time off, including sick time and unlimited paid time off
• Quarterly Mental Health Days off
• Maternity/paternity, bereavement and family medical leave 
• Summer Fridays beginning at 1:30 PM from Memorial to Labor Day
• Inclusive Holiday calendar 
• December break from Christmas Eve to New Year’s Day
• Hybrid work schedule
• Comprehensive health insurance (medical, dental, and vision) for all employees 
• 401k plan for you to invest in your future that includes company matching
• Monthly stipend for cell phone service
• Celebration of individual and agency milestones (birthdays, etc.)

*Note, this is a hybrid role, requiring a minimum of two days in the office. We are looking for candidates who plan to be in NYC long term and are willing to travel if/as needed. Given the nature of our agency’s work, this role may require occasional travel and flexibility to work non-traditional hours, including evenings and weekends, as business needs arise.