Tourism Recruitment and Events Coordinator

Primary Job Duties

The Tourism Recruitment and Events Coordinator plays a pivotal role in proactively recruiting, securing, and executing high-value events, including festivals, sporting events, corporate events, large-scale tournaments, and multi-day themed experiences. This position is essential for driving economic growth by increasing hotel occupancy, supporting local businesses, and expanding Little Elm’s reputation as a premier destination.

This position will have an opportunity to implement a business plan to meet the goals of our Tourism and Communications Department. The Tourism Recruitment and Events Coordinator must be highly motivated and strive for success by demonstrating Little Elm’s Core Values of Integrity, Customer Service, Efficiency, and Innovation.

EDUCATION/TRAINING/EXPERIENCE

Bachelor’s degree in business administration, sales, tourism, marketing, event planning, or a related field preferred, or two to three years of relevant experience in sales, event planning, or marketing.

LICENSES OR CERTIFICATES

1. Must be bondable.
2. Must possess valid Texas Driver’s License.

LANGUAGE SKILLS

1. Ability to read, write, and speak English fluently.
2. Ability to respond to common inquiries or complaints from customers, regulatory agencies or authorities, or members of the local business community.

ESSENTIAL JOB FUNCTIONS

1. Develop and implement strategies to actively recruit, plan and execute high-impact events such as corporate room blocks, social events, festivals, and sports tournaments. Examples of recruitment in this role are events such as IRONMAN, Harry Potter: A Forbidden Forest Experience, Taco’s & Beats Music Festival, TuffNutterz, 5k and 10k races, and World Wake Association Regional and National Championship.
2. Research and identify potential event opportunities, proactively reaching out to secure bookings.
3. Recruit and review all external special event applications with the Tourism and Events Manager.
4. Plan marketing campaigns and outreach initiatives to promote Little Elm as a prime event destination.
5. Serve as a liaison between event organizers, Town departments, and local businesses to ensure seamless execution of events.
6. Maintain a customer database and manage relationships with event organizers, businesses, and corporate partners.
7. Oversee the application process for external special event permits, ensuring compliance with Town regulations.
8. Organize and conduct site visits of Little Elm hotels, event spaces, and sports complexes to promote venue capabilities.
9. Collaborate with the Tourism and Events Manager and Tourism and Marketing Specialist to enhance promotional efforts and branding strategies for event recruitment.
10. Assist in executing major Town events, including Brew & Que festival, holiday celebrations and community festivals.
11. Work closely with local hotels, venues, and restaurants to create attractive event packages that drive overnight stays and local spending.
12. Assist in creating compelling content for various platforms, including the website and social media.
13. Collaborate with local businesses, attractions, and community partners to maximize tourism opportunities and enhance visitor experiences.
14. Conduct market research and analysis to identify tourism trends, opportunities, and target demographics.
15. Stay up-to-date on industry trends, best practices, and emerging technologies to continuously improve tourism marketing efforts.
16. Produce individualized bid proposals; follow-up with clients to discuss options and negotiations
17. Build and maintain customer and corporate relationships.
18. Create and distribute promotional materials, brochures, and digital content to showcase the Town's attractions and events.
19. Prepare and present reports on tourism performance, sales outcomes, and event evaluations to Town stakeholders utilizing platforms like Placer.ai, Meltwater, and more.
20. Perform other duties as assigned.
21. Assist other divisions as needed.
22. Must be able to work a varied schedule, including evenings, nights, weekends, and holidays.
23. Must operate under the Town’s four core values of Integrity, Customer Service, Efficiency, and Innovation.

OTHER SKILLS, ABILITIES & REQUIREMENTS

1. Knowledge of sales principles and practices;
2. Knowledge of marketing principles and practices;
3. Knowledge of event planning methods and strategies:
4. Knowledge of social media marketing and strategies;
5. Knowledge of applicable Federal, State, and Local laws, rules, regulations, codes, and/or status;
6. Knowledge of policy and procedure development practices;
7. Knowledge of applicable theories and principles related to the area of assignment;
8. Skilled in prioritizing, organizing, and managing multiple simultaneous projects;
9. Skilled in preparing clear and concise reports, including oral, written, and audio/visual presentations;
10. Skilled in managing and evaluating the work of external contractors;
11. Skilled in applying independent judgment, personal discretion, and resourcefulness in interpreting and applying guidelines;
12. Skilled in gathering and analyzing information and making recommendations based on findings and in support of organizational goals;
13. Skilled in delegating and prioritizing work;
14. Skilled in developing, evaluating, recommending, and implementing processes and procedures;
15. Skilled in adapting to rapidly changing environments;
16. Skilled in recognizing problems, identifying alternative solutions, and making appropriate recommendations;
17. Skilled in analyzing processes and making recommendations for improvement;
18. Skilled in defining problems, collecting data, establishing facts, and drawing valid conclusions;
19. Skilled in maintaining sensitive and confidential information;
20. Skilled in gathering and analyzing complex information and making recommendations based on findings and in support of organizational goals;
21. Skilled in operating a computer and related software applications;
22. Skilled in communicating effectively with a variety of individuals.

REASONING ABILITY

1. Ability to interpret a variety of instructions furnished by management in written, oral, diagram, or schedule form.
2. Ability to comprehend complex policies, procedures, regulations, and organizational structures.

PHYSICAL DEMANDS

The physical demands described herein are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to stand; walk; sit; use hands to operate various machines and/or equipment; and reach with hands and arms. The employee frequently is required to talk and hear. The employee is occasionally required to stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to fifty (50) pounds and be able to push and pull up to seventy-five (75) pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

WORK ENVIRONMENT

The work environment characteristics described herein are representative of those an employee encounters while performing the essential functions of this job. Works in an office and indoor/outdoor aquatics atmosphere with potential exposure to heavy chemical presence. The Tourism and Planning Coordinator may be exposed to heat, cold, and temperature swings.

E.O.E. The Town of Little Elm does not discriminate on the basis of race, color, national origin, sex, religion, age, disability or military service in employment or the provision of services.