At Panera we believe that� good food� can bring out the best in all of us—food served in a warm, welcoming environment, by people who care, through a frictionless customer experience.�
We are looking for a� Sr. Manager of CRM & Personalization to lead our� personalization� and lifecycle marketing� strategies,� leveraging� our rich loyalty data to drive acquisition,� retention� and loyalty across customer� lifestages. In this role,� you'll� build on our AI-powered personalization strategies to deliver meaningful impact across digital owned channels, partnering with digital communications, analytics,� MarTech� and product teams to create personalized customer journeys across email, push, SMS, app, web & kiosk.� �
A successful candidate thrives in a results-driven environment and is comfortable with taking calculated risks. The role requires� collaboration,� adaptability� and� strong communication� skills. This� role� is a great fit for somebody who is curious,� proactive,� enjoys working cross-functionally, and has a passion for� leveraging� data to communicate with customers.�
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Duties� & Responsibilities�
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The primary responsibilities of this job include, but are not limited to:�
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Define and lead the� personalization� strategy across lifecycle stages and customer segments� to drive retention and engagement�
Activate AI-powered personalization and orchestration across email, push, app, web, and kiosk experiences�
Identify� key journey moments and own roadmap for digital touchpoint optimization�
Collaborate with cross-functional partners, including� digital communications, channel owners,� internal design, marketing operations and product teams and external agencies to� deliver� high quality and� timely� execution of campaigns�
Leverage data and analytics to� identify� segmentation, targeting, and personalization tactics to improve response and conversion, while maximizing marketing ROI�
Identify� and implement� test and learn opportunities to maximize segment performance against business objectives�
Monitor and� report performance of campaigns, recommending campaign optimizations� and� evolving� future� go-to-market strategies�
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Qualifications� (Education & Experience)�
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Qualifications include:�
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Bachelor's degree from an accredited college/university;� Course� focus� on marketing or business.� �
7+ years of experience in marketing or digital strategy, with direct experience managing digital communications� �
Experience managing AI-powered decisioning platforms for marketing�
Passion for� CRM & Personalization�
Excellent listening, presentation, and written and verbal communication skills�
Experience developing creative briefs, working with a creative team and/or agency, and providing effective creative feedback� �
Ability to manage cross-functional marketing and technology teams, advocate for communications and collaborate across the organization to create integrated solutions�
Restless and optimistic; Driven by purpose, fueled by collaborative environments�
Experience� leveraging� data driven insights to develop new email or digital marketing campaigns.� �
Analytical thinker with ability to drive metrics and benchmarks to ensure continuous improvement in process and results� �
Effective time management� skills;� ability to prioritize, delegate and meet deadlines�
Strong ability to create, build and� leverage� relationships and effectively� interface with� executive-level team members and at the same time have willingness to roll up the sleeves to solve problems�
Ability to interact and present to all levels of the organization, including top management.�
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Working� Conditions�
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Hybrid work environment in Newton, MA�
Required travel� – minimal� for team meetings or industry conferences on an ad hoc basis� �
Competitive Pay ($119,634 to $143,561 annually)