Sr Manager, E Commerce

Civil Clothing Inc. is seeking a strategic, data-driven Senior Manager, E-Commerce to optimize performance across the Darc Sport digital ecosystem. In this role, you’ll act as the brand’s growth hacker, owning site operations, product launches, merchandising updates, customer experience workflows, analytics, and ongoing optimization of the conversion funnel. This is a hands-on role suited for someone with a builder’s mindset, who thrives in the details and isn’t afraid to roll up their sleeves to rebuild processes that unlock growth. You will develop and execute strategies that strengthen acquisition, improve retention, and elevate the overall customer journey, while ensuring every drop runs smoothly and meets revenue expectations. At Civil, we value grit, a can-try attitude and fast, thoughtful execution. Your ability to diagnose conversion blockers, test new ideas, and drive measurable impact will directly shape how customers discover, shop, and stay engaged with Darc Sport online.

What You’ll Do

Essential Duties & Responsibilities

E-Commerce Strategy & Execution

• Lead the day-to-day performance of the Darc Sport e-commerce site, ensuring a smooth, conversion-focused customer experience.
• Develop actionable short- and long-term plans that support sales targets, strengthen digital performance, and improve the overall shopping journey.
• Oversee site merchandising, product setup, launch readiness, and promotional updates to maintain accuracy and alignment with weekly drops.
• Stay current on ecommerce tools and platform opportunities (search, personalization, reviews, bundling, analytics, performance)

Customer Experience & Retention

• Support customer experience improvements by partnering with Customer Service on process enhancements, FAQ updates, and clear communication standards.
• Use data and customer insights to strengthen retention through thoughtful touchpoints such as personalized messaging and simplified post-purchase workflows.

Cross-Functional & Vendor Collaboration

• Partner closely with Brand Marketing, Merchandising, Planning, Creative, and Operations to support aligned launches, accurate product information, and efficient workflows.
• Manage relationships with external partners, including web development, UX/UI, email/SMS platforms, and analytics vendors, to maintain a high-performing digital environment.

Digital Optimization & Analytics

• Own the site’s “single source of truth” performance view: dashboards, annotations, and daily health checks
• Owns daily, weekly, and monthly reporting, building dashboards, documenting key shifts, and performing ongoing site health checks.
• Proactively investigates changes in performance (traffic mix, device trends, PDP load times, out-of-stock patterns, checkout behavior) and translates findings into clear recommendations and action plans.
• Partners with developers, Marketing, and internal teams to validate event tracking, identify analytics gaps, and resolve data discrepancies quickly.
• Uses customer behavior insights to inform decisions that drive conversion, improve the digital experience, and support ongoing revenue growth.

Systems Integration & Workflow Management

• Support the integration and optimization of e-commerce systems with ERP, inventory, and 3PL tools to improve accuracy, automation, and operational efficiency.
• Improve workflows for launch readiness and weekly drops, ensuring product, assets, and timelines remain aligned and predictable.

Reporting & Visibility

• Prepare weekly performance scorecards and key metric summaries for leadership.
• Ensure reporting is accurate, timely, and actionable, supporting data-informed decision-making across the organization.

Culture & Collaboration

• Contributes to a collaborative, inclusive, and solutions-oriented team culture where diverse perspectives are valued and respected.
• Partners closely with cross-functional teams to ensure alignment, transparency, and smooth execution across all digital initiatives.
• Receives and applies feedback with openness and adaptability, modeling a growth mindset and supporting continuous improvement across the e-commerce function.
• Builds trust through reliable follow-through and a steady, grounded presence, especially in high-volume, high-visibility moments like weekly drops or major campaigns.

What You Bring

Knowledge, Skills & Abilities

Technical Expertise & Digital Acumen

• Strong understanding of e-commerce operations, including site management, digital merchandising, and key integrations (DTC, ERP, OMS, CRM).
• Proficient with performance tools to monitor traffic, conversion, cohorts, and daily KPI health.
• Able to turn data into action, spotting optimization opportunities, shopper drop-off points, and paths to revenue growth.
• Comfortable working across CMS and partnering with developers to validate tracking, resolve issues, and support feature launches.

Operational & Execution Strength

• Highly organized with the ability to manage launches, updates, and competing priorities in a fast-paced, drop-driven environment.
• Hands-on builder who can create, refine, and improve processes and workflows as the business scales.
• Strong problem-solving instincts; anticipates issues early, removes barriers quickly, and keeps timelines moving.
• High level of ownership and accuracy across all execution.

Strategic & Growth-Minded Approach

• Uses analytics and customer insights to drive continuous growth across the funnel.
• Comfortable testing, iterating, and experimenting with new ideas to improve performance.
• Balances day-to-day execution with longer-term strategy and channel growth planning.
• Passionate about seamless digital experiences, checkout clarity, and conversion-optimized journeys.

Communication & Collaboration

• Communicates clearly and confidently with cross-functional partners, leadership, and external vendors.
• Able to deliver both positive updates and tough news with professionalism and actionable clarity.
• Builds strong working relationships across Marketing, Creative, Merchandising, Operations, and CX.
• Consistent follow-through: keeps stakeholders aligned and informed.

Leadership & Mindset

• Leads with accountability, calm confidence, and a focus on measurable outcomes.
• Sets expectations effectively and models high-quality execution for direct reports.
• Always advocates for the customer and uses insights to strengthen experience and retention.
• Thrives in an entrepreneurial culture; adaptable, decisive, and energized by building systems that scale.

Education & Experience

• Bachelor’s degree in Business, Marketing, or a related field preferred (equivalent hands-on experience also valued).
• 7+ years of progressive experience in e-commerce, digital merchandising, or online retail operations, with a strong track record of driving measurable revenue growth.
• Experience managing or supporting high-volume DTC launches, ideally in fast-paced, drop-driven or hype-based retail environments.
• Strong background working with e-commerce platforms, CMS tools, analytics dashboards (including GA4, ERP/OMS/CRM systems, and site merchandising workflows.
• Demonstrated ability to optimize the customer journey through conversion improvements, UX enhancements, and data-informed decision-making.
• Experience collaborating cross-functionally across Marketing, Creative, Merchandising, Planning, Operations, and Customer Experience.
• Experience working with influencers, online communities, or digital ambassador programs is a plus.
• Strong analytical, organizational, and communication skills, with proven success thriving in fast-moving, high-change environments.
• Familiarity with streetwear, action sports, athletic wear or contemporary apparel is strongly preferred

Physical & Mental Demands

• This role is primarily office-based with regular use of standard office equipment.
• Ability to sit or stand for extended periods and move throughout office, showroom, or production environments as needed.
• Ability to occasionally lift, carry, or move materials or product weighing up to 25 lbs, with or without reasonable accommodation.
• Visual requirements include close vision, distance vision, depth perception, and the ability to adjust focus, with or without reasonable accommodation.
• Ability to work in varied environments, including exposure to noise, temperature fluctuations, and occasional outdoor elements.
• Ability to manage multiple priorities, deadlines, and shifting demands in a fast-paced environment.
• Capacity to maintain focus, sound judgment, and professional communication while navigating time-sensitive issues.
• This role may require flexibility in work hours during peak production periods.

Why You’ll Love Working at Civil

At Civil Clothing we foster a collaborative, fast-moving environment where ownership is valued, ideas are welcomed, and execution matters. You’ll work alongside passionate, experienced teams who care deeply about craftsmanship, accountability, and bringing product to market the right way.

This role offers the opportunity to make a real impact, your decisions directly influence our product quality, timelines, and growth. If you thrive in a hands-on, solutions-driven environment and want your work to be seen, felt, and worn, you’ll feel right at home here.

What We Offer

• Competitive compensation: $135K – $150K annually, depending on experience and qualifications
• Comprehensive benefits package, including:
• Medical, dental, and vision insurance
• Life insurance
• Employee Assistance Program (EAP)
• 401(k) with company match
• Paid time off (PTO)
• Employee merchandise discounts
• Opportunity to grow with a respected and evolving apparel brand

Equal Opportunity Employer

Civil Clothing Inc. is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Employment decisions are based on qualifications, merit, and business needs, without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other protected status under applicable law.