Social Media Manager
About ASTR THE LABEL
ASTR THE LABEL is an LA-born fashion brand designing for the moments that matter — wedding guest dresses, bridal showers, vacations, date nights, and every invitation in between. Our point of view is Modern Romantic: feminine, considered, and effortlessly polished, at a price point our customer comes back for. We're in an exciting chapter of brand evolution, and we're looking for a Social Media Manager to help bring it to life.
About the Role
We're hiring a Social Media Manager to lead the strategy, content, and day-to-day execution of our organic social presence across Instagram, TikTok, Pinterest, and emerging platforms.
You'll translate our campaigns, product stories, and cultural moments into content that builds brand affinity and drives conversion — owning the content calendar, shaping how ASTR THE LABEL shows up socially, and partnering cross-functionally to support launches and key business moments.
This role reports directly to the Director of Marketing. It's a great fit for someone who's creative, strategic, and performance-minded — equally comfortable concepting a Reel and reading the analytics that follow it.
What You'll Do
- Own and execute ASTR THE LABEL's organic social strategy across Instagram, TikTok, Pinterest, and emerging platforms, with a focus on growth, engagement, and conversion.
- Develop and manage the weekly content calendar, aligned to campaigns, product launches, and key business priorities.
- Concept, create, and edit social-first content — video and photo for Reels, TikTok, Stories, and Pinterest.
- Translate campaign creative and brand storytelling into platform-native content that feels distinctly ASTR THE LABEL.
- Partner with and help manage our external social and TikTok agency partners, supporting TikTok Shop strategy and performance.
- Build and manage a consistent pipeline of creator and UGC content — partnering directly with influencers and affiliate creators, supporting our gifting programs and ShopMy execution, and owning LTK end-to-end (creator relationships, content coordination, and performance optimization).
- Collaborate closely with creative, e-commerce, and paid media teams to ensure alignment and maximize performance across channels.
- Identify and act on emerging trends, formats, and cultural moments in a way that feels right for the brand — never forced.
- Manage community engagement across comments and DMs to build a genuinely engaged audience.
- Work with agency partners to monitor brand conversations on Reddit and other community-driven platforms, surfacing insights, trends, and opportunities.
- Engage with and grow our community on TYB to deepen brand loyalty and customer connection.
- Track and analyze social performance, using insights to optimize content and inform future strategy.
- Test and iterate on content formats, messaging, and storytelling approaches to continuously improve results.
Who You Are
- 5+ years of experience in social media and content creation, ideally within fashion or a trend-driven brand.
- Both creative and analytical — with a strong understanding of what drives engagement and conversion.
- Hands-on and comfortable behind and in front of the camera.
- A strong eye for visual storytelling, with an intuitive sense for elevated content that still feels native to each platform.
- A collaborative partner who works seamlessly across teams to bring ideas to life and deliver results.
- Deep in tune with social and culture, with sharp instincts for trends and how to translate them for a brand.
- Proactive, organized, and able to manage multiple projects in a fast-paced environment.
- Experienced working with creators, influencers, or UGC pipelines.
Compensation & Details
- Salary range: $70,000 – $85,000, commensurate with experience.
- Reports to the Director of Marketing.
- Based in Los Angeles.
- Company subsidized Medical/Dental/Vision Plan
- Discounted products
- Company sponsored 401(k) Plan
