Position Overview
POP MART is entering its next phase of U.S. growth. As we expand flagship stores, tiered retail formats, pop-ups, and brand activations, we are establishing a dedicated Events function to elevate customer experience and brand presence nationwide.
The Senior Manager, Events will build this function from the ground up — defining strategy, developing scalable processes, managing budgets, and executing high-impact retail and brand activations across the U.S.
This role requires a builder mindset. The ideal candidate thrives in ambiguity, operates with agility, and balances strategic thinking with hands-on execution. We are looking for someone who moves fast, learns quickly, and can translate creative vision into operational excellence.
Key Responsibilities
Function Build & Strategy
- Establish the U.S. events strategy aligned with brand, retail, and commercial goals
- Define event tiers (flagship openings, pop-ups, exhibitions, IP launches, community events)
- Build annual event roadmap and budget planning framework
- Develop scalable SOPs, vendor playbooks, and approval workflows
Event Execution & Growth
- Lead end-to-end execution of retail store openings, pop-ups, exhibitions, and brand activations
- Manage external agencies, production vendors, and cross-functional partners
- Ensure events drive measurable outcomes: traffic, sales, brand awareness, community engagement
- Identify growth opportunities in new markets and emerging formats
Operational Excellence
- Create standardized project management tools and timelines
- Establish cost controls and ROI tracking mechanisms
- Build vendor network across regions (West, Central, East)
- Ensure compliance with local regulations, mall policies, and safety requirements
Cross-Functional Leadership
- Partner with Retail, Marketing, Visual Merchandising, Operations, and HQ stakeholders
- Translate global brand direction into locally relevant execution
- Provide field guidance and training for store teams supporting events
Team & Capability Development
- Assess future team structure needs as the function scales
- Hire and develop event team members over time
- Foster a high-accountability, growth-oriented culture
Qualifications
- 7+ years of experience in retail events, experiential marketing, or brand activations
- Proven experience building or scaling an events function
- Strong project management and budget ownership experience
- Experience managing multi-location retail activations
- Comfortable operating in fast-paced, high-growth environments
- Strong vendor negotiation and relationship management skills
- Ability to balance creativity with operational discipline
Leadership Profile
We are looking for someone who:
- Is agile and adaptable in evolving environments
- Demonstrates a growth mindset and ownership mentality
- Is comfortable building structure where none exists
- Can operate both strategically and tactically
- Is resilient, solutions-oriented, and execution-driven
- Thrives in a global, cross-cultural organization
What Success Looks Like (First 12 Months)
- Defined U.S. events framework and governance structure
- Delivered successful flagship openings and IP activations
- Established measurable ROI tracking
- Built scalable processes to support multi-store growth
- Positioned events as a revenue-driving function, not just marketing support
