This assignment posting is for an Agency Worker opportunity with People Inc. The Agency Worker is paid by a staffing agency employer. Agency Workers will receive a W2 from the staffing agency reporting their earnings for tax purposes.
About The Position |Major goals and objectives and location requirementsWe are seeking a SeniorDirect Marketing Designer who specializes in creating high-performing design assets for ticketed events, campaigns, and consumer promotions. This role will support the Events Marketing team and collaborate closely with Performance Marketing, Brand Strategy, and Sales to bring campaigns to life through design that drives results.Key Responsibilities:
Design visually compelling, conversion-optimized assets for email, paid social, digital ads, postcards, landing pages and other direct marketing channels
Partner with marketing leads to develop creative variations for A/B testing and iterating based on performance data
Create scalable design systems and templates for multi-channel campaigns (e.g., Early Bird sales, loyalty offers, final call, etc.)
Ensure that all assets are aligned to brand guidelines while optimized for direct response
Contribute to campaign strategy by offering insights into layout hierarchy, CTA prominence, and attention-capturing formats
What Success Looks Like:
Increased engagement and conversion rates on direct marketing materials
Shorter turnaround times from concept to execution during high-volume periods
Clear, actionable creative that aligns with direct marketing goals and consumer behavior
In-office Expectations: This position is hybrid, in-office three days per week at the People Inc. headquarters in New York City, with the ability to work remotely for up to two days.
About The Team: |The Team and/or Brand.____________________________________________________________________________________________The Design Group at People Inc. brings together multiple teams supporting Revenue & Marketing Design, Brand & Editorial Design, Product & UX Design, Design Systems, Creative Operations, Transactional Creative, and Events.Within the group, the Events team leads the creation and execution of Signature Events across the People Inc. brand portfolio, including marquee experiences such as the Food & Wine Classic in Aspen and Charleston and Travel + Leisure’s World’s Best Summit, among others.
About The Positions Contributions:Weight %Accountabilities, Actions and Expected Measurable Results70%Direct Response Campaign Design & Performance Optimization
Design conversion-focused creative across email, paid social, digital ads, landing pages, and print
Develop and iterate creative variations for A/B and multivariate testing
Apply best practices in hierarchy, CTA prominence, urgency framing, and offer clarity to drive measurable response
Translate campaign strategy into scalable visual executions for promotions (e.g., Early Bird, loyalty, last-chance)
Monitor performance insights and proactively evolve creative to improve KPIs
Expected measurable results:
Increased CTR, CVR, and revenue contribution from marketing creative
Demonstrated uplift from creative testing initiatives
Reduced performance variability across campaign launches
Build and maintain modular templates and scalable design systems for high-volume campaign production
Ensure all creative aligns with brand standards while remaining optimized for direct response channels
Improve speed-to-market through repeatable frameworks and production efficiencies
Collaborate cross-functionally with Events Marketing, Brands, and Sales to ensure clarity and consistency
Expected measurable results:
Faster turnaround from brief to launch during peak campaign cycles
Increased creative consistency across channels
Reduced production bottlenecks and rework
The Role’s Minimum Qualifications and Job RequirementsEducation: Bachelor’s Degree or equivalent professional experience in Graphic Design, Visual Communications, or MarketingExperience: 3-5 Years Experience as a designer within the direct marketing spaceSpecific Knowledge, Skills, Certifications and Abilities: Specific Knowledge, Skills, Certifications & Abilities
Proficiency in Adobe Creative Suite and Figma
Strong typography, print, and editorial design skills
Proven digital design experience, including social-first content and short-form video (Reels, TikTok)
Experience designing for direct marketing campaigns
Ability to work effectively in fast-paced, deadline-driven environments with shifting priorities
Strong communication skills; comfortable collaborating with executives, sponsors, vendors, and external partners.
Preferred / Nice-to-Have Qualifications
Publishing or media industry experience
SMS / lifecycle marketing design experience
Motion graphics and animation skills
Illustration capabilities
Web design experience
Assignment Details:
40 hours a weekStart date: 6/1/2026End date: 6 months with potential to extendHourly Rate: $65-75Location: NYC, LAPeople Inc. is the largest print and digital publisher in America. Nearly 200 million people trust us each month to help them make decisions, take action, and find inspiration. People Inc.'s over 40 iconic brands include PEOPLE, Better Homes & Gardens, Verywell, Food & Wine, Travel + Leisure, Allrecipes, REAL SIMPLE, Investopedia, and Southern Living.Please be aware of fraudulent recruiters offering opportunities at People Inc. If you are in conversations about a job opportunity and wish to confirm its validity, please reach out directly to hrconcerns@people.inc.
