Responsibilities include:
General
- Instrumental in providing support for the yearly marketing plan that identifies and outlines all activities to drive sales across channels
- Manage marketing calendars; Retail/Wholesale/Store Openings/Email Content/Promotions
- Responsibility for the “traffic” of all collateral pieces to ensure all materials arrive on time
- Liaison with accounting to track invoices, ensure they are in budget and paid in a timely manner
- Coordinate retail & wholesale advertising plans, manage advertising budget, material requests and added value
- Instrumental in developing events program to support retail and wholesale initiatives
- Manage event calendar for retail and wholesale activities
- Management of events budget to ensure it is respected
- Liaison with accounting to track invoices, ensure they are in budget and paid in a timely manner
- Ensure great working relationship with all depts & stakeholders including Milan HQ
Advertising/Promotions/LRA
- Ensure media plan is revised on a monthly basis
- Manage LRA and advertising budget and show aptitude for ensuring flexibility as business needs change
- Work with production teams & Milan HQ from all local publications to ensure materials are supplied on time
- Liaise with Milan office to request artwork; track artwork from Milan to magazine’s printer
- Coordination with local advertising for added value / marketing opportunities
- Track efficiency of advertising
- Work with Milan HQ to create robust monthly retail promotion calendar based on Global Omni-Channel calendar
- Partner with malls to maximize opportunities through their marketing channels, paid & organic
- Explore 3rd party partnerships to promote Versace products
Event/Activation Management:
- Identify groups for event partnerships to support retail and wholesale business
- Develop concept and execute grand opening events for new boutiques
- Identify and maintain relationship with event suppliers (catering, florist, modeling agencies hair / make up, production teams, av, receive estimates and negotiate rates)
- Execute in store selling events
- Work with buyers and store managers to understand commercial needs
- Work with modeling agencies, catering company, tailors, florist, audio / visual to ensure each element is secured and in line with brand
- Order / prepare gifts for guests if necessary
- Work with charity and hostess to ensure / manage their role at event
- Work with graphics designer, printer to create and ensure invitations are sent in timely manner
- Manage guest list and RSVPs
- Liaison with Milan office to communicate event concept, invitation copy, and event recap
- Liaison with the press office to organize samples for selling events
- Work with style office to propose looks and run of show for selling events
- Develop metrics for events and track success (sales, new client acquisition, client conversion etc.)
- Develop a follow up plan to convert event clients to loyal clients in partnership with CRM team
- Develop concept and detailed timeline for each event
Experience & Key Competencies:
- Bachelor’s degree required
- 3-5+ years of work experience in marketing and events organization.
- Experience within the retail sector preferred.
- Ability to develop marketing plans, programs and promotional briefs.
- A passionate, energetic team oriented individual with strong analytical, interpersonal, creative and leadership skills.
- Experience of managing budgets and invoicing
- Strong track record in marketing automation, campaign management, demand generation, direct marketing and database marketing.
- Proven entrepreneurial and creative skills to think beyond traditional marketing approaches.
- Strong oral and written communication and presentation skills.
At Versace, we are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences. Versace is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. M/D/F/V
