Program Manager
Department: Programs
Reports To: Executive Director
Location: Remote (SF Bay Area or Sacramento-based preferred; monthly in-person events (required)
Classification: Full-Time, Exempt
Organization Overview
Naturally NorCal is a nonprofit organization (501c 6)dedicated to supporting and elevating the natural products industry across Northern California. We serve a diverse community that includes emerging entrepreneurs, scaling brands, established legacy CPG companies, and the service providers who support them.
Through events, peer forums, and strategic partnerships, we create opportunities for connection, education, and business growth across every stage of the company lifecycle. Our programming is designed not only to support founders as they build and scale, but also to engage experienced operators and industry partners who play a critical role in shaping a thriving ecosystem.
As part of the Naturally Network, we connect our regional community to a broader national platform—bringing together founders, brands, retailers, investors, and service providers to build a more collaborative, inclusive, and resilient natural products industry.
Role Overview
The Program Manager is responsible for leading the development, execution, and evolution of all Naturally NorCal programming—including events, peer forums, and community experiences.
This role sits at the center of member and partner engagement and plays a key leadership function in shaping how our community connects and grows. The ideal candidate is both strategic and hands-on, with the ability to manage details while keeping a clear vision for impactful, inclusive programming.
Need to Have
- 5+ years of experience in program management, events, community engagement, or related roles
- Strong organizational and project management skills, including managing budgets, timelines, and multiple priorities
- Experience working with entrepreneurs, startups, service providers and high-growth companies
- Excellent communication skills (written and verbal)
- Ability to build and manage relationships across members, partners, sponsors, and vendors
- Experience evaluating program success through metrics and feedback
- Comfortable working cross-functionally and in a remote environment with in-person engagement
- Develop marketing and communication copy and graphics to promote events
Nice to Have
- Experience as a Sales & Marketing Coordinator or similar hybrid role
- Background in natural products, CPG, or food & beverage industries
- Experience with CRM systems and event registration tools
- Familiarity with email marketing, social media, and website management
- Experience working in a nonprofit or membership-based organization
- Bachelor's degree preferred
Core Responsibilities
Programming
- Design and manage the annual calendar of events, peer forums, and educational programming
- Oversee program execution from concept through delivery in a committee format
- Manage budgets, timelines, and resources in partnership with the Executive Director
- Collaborate with members, speakers, sponsors, and partners to deliver high-quality experiences
- Track participation and gather feedback to continuously improve programming
- Manage event registration systems and CRM updates
- Supervise staff, contractors, and/or volunteers supporting programs
- Represent Naturally NorCal at key regional events
Marketing & Communications
- Manage the programming communications calendar
- Develop marketing copy and coordinate promotional materials
- Support website updates and social media related to programs
- Partner with marketing support to ensure consistent and timely promotion
Collaboration & Leadership
- Contribute to organizational strategy and planning
- Work closely with the Executive Director, board, and committee leaders to identify community needs
- Serve as a connector and advocate for members and partners
- Participate in regular coordination with Naturally Network chapters
Cross-Functional & Community Focus
This is a highly cross-functional role spanning programming, marketing, partnerships, and community engagement. The ideal candidate has an entrepreneurial mindset, enjoys working with founders, service providers and emerging brands, and thrives in a collaborative, mission-driven environment.
Candidate Background
We’re looking for someone who is:
- Relationship-driven and community-oriented
- Comfortable operating both strategically and tactically
- Highly organized with strong attention to detail
- Adaptable, resourceful, and energized by a growing organization
- Passionate about supporting entrepreneurs and building inclusive ecosystems
Work Expectations
- Lead monthly in-person events and attend board meetings in Northern California
- Occasional evening and weekend availability for events
- Regional travel as needed
Salary Range
$75,000 – $95,000 annually, depending on experience