Product Manager - CPG

Product Development Manager - hardgoods

This role supports the planning, development, and release of consumer-focused products within assigned categories. The Product Manager partners with cross-functional stakeholders to translate customer needs into clear product requirements, coordinate execution across teams, and help drive successful launches and ongoing product performance.

Key Responsibilities

• Contribute to category plans by helping define product direction, timelines, and release milestones.
• Research customers, competitors, and market dynamics to uncover trends, unmet needs, and product opportunities.
• Work with internal teams (e.g., sales, marketing/brand, design/creative, operations, and engineering/development) to support product creation and launch readiness.
• Help document product requirements, user needs, and feature details; maintain organized records as products progress through development.
• Coordinate launch deliverables such as imagery, product content, sales enablement materials, and channel-ready assets in partnership with creative and digital teams.
• Support SKU setup, pricing/cost inputs, assortment updates, and other lifecycle activities from introduction through end-of-life.
• Track product results post-launch, summarize insights, and recommend improvements for future iterations and releases.
• Manage multiple workstreams at once, ensuring alignment on priorities, dependencies, and deadlines.

Qualifications

• 2–3 years of experience supporting product management, product development, or category management for consumer products
• Experience collaborating with technical or development teams to define and maintain product requirements and specifications.
• Bachelor’s degree in business, marketing, economics, or a related discipline
• Strong analytical skills with the ability to synthesize qualitative feedback and quantitative data into actionable insights.
• Clear written and verbal communication skills, including comfort presenting updates to stakeholders.
• Highly organized, detail-oriented, and proactive, with strong follow-through.
• Collaborative working style and ability to build productive partnerships across functions.