We're Hiring a General Manager at SPIbelt
SPIbelt — the original hands-free running belt — is looking for a General Manager to help lead our next phase of growth. This role works in support of our CEO, including overseeing regular product innovation and launch, partnerships, community growth and support, bold sales growth, and the usual business day-to-day.
Key ResponsibilitiesBusiness & Operations Leadership
- Oversee day-to-day operations across sales, fulfillment, marketing execution, and customer experience
- Drive operational efficiency and accountability across a lean, high-trust team
- Translate growth goals into clear execution plans and KPIs
People Management
- Lead, coach, and support a small but mighty team
- Create clarity around roles, priorities, and performance expectations
- Foster a culture of ownership, communication, and continuous improvement
CPG & Growth Execution
- Bring experience from CPG and/or the running, fitness, or outdoor space
- Partner with marketing and sales to improve conversion, distribution, and retention
- Support Amazon, DTC, wholesale, and B2B channels with operational rigor
- Help drive 40% sales growth in 2026
Strategic & Legal Awareness
- Assist with contract negotiation, vendor relationships, and partner agreements
- Understand and help manage IP enforcement and brand protection
- Ensure smart, risk-aware decisions while maintaining momentum
Who You Are
You might be perfect for this role if you:
- Have high-level business experience, but still love being close to the work
- Are confident managing people without needing layers of bureaucracy
- Understand how CPG brands actually operate — not just in theory
- Have exposure to running, fitness, or active lifestyles (you get the customer)
- Are organized, decisive, calm under pressure, and deeply accountable
- Want to help grow something meaningful — not just manage a P&L
This role is ideal for someone who has:
- Led operations, brand management, or general management at a small to mid-size company
- Been a #2 or right-hand leader and is ready to fully own execution
- Strong judgment and emotional intelligence — especially in a founder-led business
Why SPIbelt
- A respected, original brand with deep roots in the running community
- Loyal customers who truly love the product
- A founder who values trust, autonomy, and smart leadership
- A rare opportunity to shape the future of a proven brand
If you love the running/fitness space and want real ownership in growing an iconic brand — this might be for you.
Location - Austin, TX. This job is mostly remote with hybrid days. We are will not relocate applicants.
📩 DM me or send your response and resume through this post.
