Marketing Director
Location: Mequon, WI (In-Person)
Position Summary
Flow-Tech Systems is seeking a hands-on Marketing Director to lead strategy, creative execution, and brand development across its water treatment technology brands serving markets including Aquatics, HVAC, Industrial/Power Generation, Agriculture, and other developing markets. This is not a maintenance role; this is a build-it role. You will develop and execute a cohesive marketing strategy that elevates brand authority, communicates measurable technical superiority, and drives engagement across a national rep network and direct markets. You will work directly with Business Development and manage in-house and outsourced graphic designers, with potential team growth in 2027. This role is ideal for a design-fluent marketing leader who thrives in technical environments and wants full ownership of brand execution.
Key Responsibilities
Strategic Leadership
- Develop and execute a unified marketing strategy across all company brands
- Establish brand positioning frameworks for each vertical market
- Translate technical performance data into compelling, digestible messaging
- Create annual and quarterly marketing roadmaps
Brand & Creative Direction
- Lead visual identity consistency across all brands
- Oversee development of brochures, case studies, technical literature
- Direct and execute website updates and brand messaging improvements
- Maintain high visual and messaging standards across all touchpoints
Content & Market Presence
- Develop consistent LinkedIn and digital communication cadence
- Oversee trade show strategy
- Develop case studies highlighting measurable system performance
- Coordinate brand storytelling across verticals
Team Leadership
- Manage and mentor in-house graphic design team
- Build scalable creative workflows
- Evaluate future marketing hires as the department grows
What Winning Looks Like (18 Months)
- Clear, documented marketing strategy executed across all brands
- Updated literature suite for each vertical
- Regular technical content distribution across digital channels
- Stronger alignment between sales and marketing messaging
- Elevated industry presence at key trade events
Qualifications
- 5–10 years marketing experience, ideally in technical or mechanical industries
- Ability to translate technical performance into clear value propositions
- Strong writing skills in both short and long form
- Strong visual and aesthetic judgment
- Proficiency in Adobe Creative Suite and/or Figma
- Experience building and executing brand strategy
- Experience managing creative staff
- B2B experience preferred
- Experience with CRM is a plus
Compensation
- Base salary commesurate with experience
- Comprehensive health, dental, and vision insurance
- 401(k) with company match
- Paid time off and holidays
- Opportunity to travel for business
Who This Role Is Built For
- This role is designed for an up-and-coming, high-capacity marketing leader who wants ownership, autonomy, and the opportunity to shape a multi-brand industrial technology platform. If you want to build something meaningful instead of inheriting bureaucracy, this is that opportunity.
