Product Marketing Director - Home Appliances

About Midea America

Midea America Corp., is one of the world’s largest home appliance brands, offering the most comprehensive selection of products in the world to fully serve the needs of day-to-day living at home, at work, or anywhere else you go. In North America we strive to aim high, put the customer first, transform and innovate the marketplace, utilizing our commitment, dedication, inclusion, and partnership with our teams. Midea America is a subsidiary of the Midea Group, a global company with over 150,000 employees and operations in more than 195 countries. As a publicly listed company, we are ranked #245 as a Fortune Global 500 company and offer one of the most comprehensive product portfolios in the industry.

Position Overview:

We are currently seeking for two senior candidates for our Product Marketing Director roles.

One role is responsible for the end-to-end product marketing management of Midea’s Refrigeration category while the other one for the Laundry Care category. These roles focus on product management, positioning, go-to-market strategies, product planning and lineups, pricing and channel management, customer relationships, forecasting, and achievement of key performance metrics.

Key Responsibilities:

• Execute short- and long-term product marketing strategies and achieve annual KPIs.
• Advance the company’s vision for brand awareness, market share, and product innovation.
• Manage category P&L to achieve targeted revenue and profit goals.
• Lead short- and long-term product roadmap development in collaboration with internal teams, primarily product divisions at headquarters.
• Identify new category opportunities and develop compelling product propositions and pricing strategies; present business cases to support proposals.
• Serve as the category expert on industry trends, regulatory requirements, competitive activity, pricing, and marketing intelligence; analyze and share consumer and buyer insights across categories.
• Partner with sales teams to drive sell-through and maintain healthy inventory levels.
• Support forecasting efforts to ensure inventory availability and sales performance.
• Participate in product line reviews to expand the business and achieve growth objectives.
• Manage the product lifecycle, including sell-through strategies, promotional budgets, PSI alignment, and end-of-life transitions.

Required Qualifications:

• Strong background in financial planning, marketing strategy, product positioning, sales planning, competitive analysis, customer insights, product development, and client relationship management.
• Minimum of 10+ years of experience in product or brand management; at least 5 years in the home appliance industry required.
• Office-based work environment; may require lifting up to 50 pounds.
• Willingness to travel regularly, both domestically and internationally

Feature Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• 401(k)

Midea America Corp. is an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.