Marketing & Demand Generation Manager

Overview

Transaction Advisors Institute provides corporate M&A teams with access to timely expertise and a vibrant knowledge network to improve their deal process and transaction performance.

The Institute’s unique data and member-driven focus support the end-to-end deal process, spanning acquisitions, minority investments, joint ventures, and divestitures.

Today many of the most active corporate M&A teams access the technical expertise, market intelligence, and vibrant knowledge network to design and calibrate their deal process to deliver strategic and high-performing transactions.

Offerings include: 

• M&A Academy: This curriculum-driven program provides process guidance, from target sourcing through closing, to help corporate M&A teams design high-performing transactions
• M&A Conferences: These cross-disciplinary programs unpack current challenges impacting transactions and consider innovative methods for improving deal performance
• M&A Forums: These data-driven roundtables connect corporate deal teams to analyze emerging challenges and engineer refined methods for transaction performance
• M&A Master Classes: This series provides deep-dives into the critical phases of the deal process to build greater structural integrity within specific transaction workstreams
• M&A Research: The extensive collection of data and perspective on current trends, deal points, and best practices provides guidance on engineering calibrated deal processes

The Institute is in an expansion phase - adding new corporate M&A teams each week. Ambitious individuals who want to play an active role in strengthening awareness, participation, and conversion across programs are encouraged to apply.

What is the role?

The Institute is seeking a Marketing & Demand Generation Manager to drive awareness, engagement, and program registrations across core marketing channels. This is a high-impact, execution-focused role responsible for translating positioning into campaigns that move contacts through the Buyer Lifecycle and convert interest into program participation and All Access Membership Accounts.

This role reports to the Vice President of Marketing and requires both strategic thinking and disciplined execution. The Marketing & Demand Generation Manager will evaluate performance data, refine campaigns, and continuously adjust messaging, targeting, and channel strategy to improve results.

Responsibilities include:

• Driving program registrations and pipeline growth through integrated digital marketing campaigns across email, LinkedIn, and outbound channels
• Owning lifecycle marketing strategy within HubSpot, including segmentation, workflows, and lead progression across Cold Leads, Warm Leads, MQLs, SQLs and Members
• Developing and executing email marketing campaigns with a focus on engagement, conversion, and Buyer Lifecycle movement
• Managing LinkedIn organic and paid social efforts to increase awareness, reach new corporate M&A teams, and generate high-intent inbound traffic
• Supporting marketing efforts for M&A Conferences, M&A Forums, M&A Academy, and M&A Master Classes, ensuring strong alignment between campaigns and program participation
• Aligning marketing campaigns with brand guidelines and marketing language to ensure consistency, precision, and credibility across all communications
•  Partnering closely with membership development to align messaging, outreach strategies, and campaign timing, ensuring coordinated efforts that drive pipeline and revenue
• Maintaining a high standard of execution with strong attention to detail across copy, segmentation, timing, and reporting
• Supporting email marketing efforts for All Access Membership Accounts to reinforce ongoing engagement, sustain participation across programs, and maintain continued access to the Institute
• Building and optimizing paid social and search campaigns with a focus on targeting accuracy, efficiency, and measurable contribution to registrations
• Analyzing campaign performance data, identifying trends, and making ongoing adjustments to improve outcomes

What are the keys to success?

The ideal candidate combines strategic thinking with disciplined execution and a strong orientation toward revenue outcomes.

A high standard of written communication, ensuring all messaging reflects the perspective, tone, and expectations of corporate M&A professionals.

Success in this role requires the ability to interpret data, identify patterns, and translate insights into adjustments that improve campaign performance and pipeline conversion.

A high level of attention to detail is essential, along with the ability to ensure all marketing communications align with the Institute’s brand guidelines and language.

Effectiveness in this role is also driven by strong collaboration with membership development, ensuring alignment across outreach, messaging, and pipeline development.

Sound judgment in the use of AI, applying it to improve efficiency while critically evaluating outputs, validating accuracy, and ensuring all work meets the Institute’s standards for precision, clarity, and credibility.

What are the requirements for the position?

• 4–6 years of experience in digital marketing, demand generation, or marketing communications
• Bachelor’s degree in marketing, business, or a related field

What specific skills and experience is important?

• Deep expertise in HubSpot, including lifecycle stages, workflows, segmentation, and reporting.
• Strong experience in email marketing strategy and execution, with a focus on lifecycle marketing and conversion.
• Experience managing LinkedIn organic and paid campaigns.
• Experience supporting event or program marketing, with an understanding of how campaigns drive registrations and participation.
• Strong attention to detail, with the ability to ensure precision in across communications.
• Ability to align campaigns with brand guidelines and apply structured marketing language.
• Strategic mindset with a focus on driving revenue growth and improving conversion. 
• Strong analytical capabilities to evaluate performance data and make informed adjustments.
• Comfort working with marketing technology platforms and systems, with a strong understanding of how tools support execution and measurement.
• Proven ability to work cross-functionally with development teams to coordinate outreach.
• Ability to manage multiple campaigns simultaneously while maintaining execution quality.
• Comfortable working in a metrics-driven environment with clear performance expectations.

Where will I work?

Candidates are expected to work onsite at the Chicago office 4 days a week. The office is located in the historic Reid-Murdoch building on the Chicago River.

What are the benefits?

• Personal and professional growth in a unique and expanding industry
• Competitive salary
• Performance incentives
• Flexible time off (in addition to the U.S. bank holidays)
• BlueCross BlueShield health insurance + vision & dental
• Group Term Life/AD&D insurance
• Complimentary access to on-site fitness center
• Work From Home Fridays



How do I apply?

Please send your resume and any relevant materials to careers@transactionadvisors.com.