Erika’s Lighthouse: A Beacon of Hope for Adolescent Depression is a non-profit organization committed to raising awareness about mental health, depression and suicide in elementary, middle school and high school communities at no cost to schools. Erika’s Lighthouse works to eliminate the stigma surrounding depression and empower young people to take ownership of their mental health. Visit erikaslighthouse.org for more information.
The Marketing Coordinator or Manager (Part-Time) will guide marketing initiatives to support the overall growth of Erika’s Lighthouse. Operating as a "tech-forward orchestrator," this role follows a B2B model where primary "customers" are school districts and educational professionals. Capacity is prioritized toward Education and Programming (75%), with Fundraising and General Awareness (25%) acting as supporting pillars.
Erika’s Lighthouse is growing quickly, expanding 4x in the past few years. This position has the potential to make a significant mark on the organization - possibly transitioning to a full-time role. This position starts at $20 - 50/hr, based on experience, for ~20 hrs/wk. This role reports to the Executive Director. The successful candidate will be a strategic and collaborative professional dedicated to advancing the organization’s mission and scaling the impact of this role.
Core Competencies
- Fostering Teamwork: As a team member, the ability and desire to work cooperatively with others on a team; as a team leader, the ability to demonstrate interest, skill, and success in getting groups to learn to work together.
- Persuasive Communication: The ability to plan and deliver oral and written communications that make an impact and persuade their intended audiences.
- Customer Orientation: The ability to demonstrate concern for satisfying one’s external and/or internal customers.
- Strategic Thinking: The ability to analyze the organization’s competitive position by considering market and industry trends, existing and potential customers (internal and external), and strengths and weaknesses.
- Results Orientation: The ability to focus on a project’s desired result, setting challenging goals, focusing effort on the goals, and meeting or exceeding them.
Responsibilities
This position is organized by a priority structure. Tier 1 tasks are secured before Tier 2 .
Tier 1: Foundation
- Manage the production of blogs, social media and other content as needed.
- Use AI tools (Blog Writer, Social Media Manager, Gemini) to handle the drafting and formatting of content for seamless HubSpot integration.
- Prioritize building institutional credibility through the business pages, stakeholder reviews, testimonials, and case studies.
- Ensure all content is formatted for, exported to, and tracked within HubSpot to drive data-driven decisions.
- Partner with internal teams to align marketing efforts across the organization.
Tier 2: Growth
- Maximize storytelling by leveraging school success stories for program promotion then pivot them for donor ROI and organic community engagement.
- Implement stakeholder-first marketing strategies such as landing pages to drive specific KPIs and increase reach of these pages in advertising.
- Actively monitor organic media by building an online community through engagement.
- Run ads leveraging mission-focused content based on organizational priorities.
Tier 3: Expansion
- Coordinate the creation of brand and program videos.
- Execute general awareness campaigns.
- Collaborate with external partners to increase marketing strategy, capacity and effectiveness.
Experience/Qualifications
- Knowledge of, or willingness to learn, technology, including website development and usage, social media platforms, HubSpot, Gemini AI, Google Analytics, Google Workspace.
- Ability to establish and maintain effective working relationships with volunteers, staff, community groups and other related agencies and stakeholders.
- Ability to work strategically within a team structure as well as independently.
- Dependability, good time management and organizational skills, and attentiveness to detail.
- Strong communication skills, both oral and written, with an infectious enthusiasm for the mission and the ability to engage and inspire others.
- This position reports to the Executive Director.
