Loyalty Manager

Key Responsibilities:

• Lead daily execution of loyalty program operations—including promotional setup, legal
• compliance, customer service, digital platforms, and training.
• Collaborate with store operations to enhance implementation at the retail level.
• Develop and manage bi-monthly sales plan offers, loyalty-driven promotions, and
• rewards catalog selections.
• Oversee the employee loyalty tier with tailored offers and communications.
• Manage email marketing campaigns—copywriting, content creation, and database
• segmentation.
• Partner with category managers and vendors to drive program support and promotional
• tie-ins.
• Integrate loyalty efforts with social media to drive acquisition.
• Analyze program performance and customer data to refine segmentation, optimize
• campaigns, and maximize ROI.
• Conduct store visits (~25% travel) to ensure strong program execution.
• Support marketing initiatives to promote loyalty across in-store and media channels.
• Track competitive trends and implement best-in-class loyalty strategies.
• Use insights and RFM analysis to create targeted communications and engagement
• strategies.

Qualifications:

• Bachelor’s degree in marketing, Business, related field, or equivalent experience.
• 5+ years in B2C/B2B marketing or advertising.
• 5+ years in CRM/loyalty marketing and/or database analysis preferred.
• Strong analytical skills and proficiency with BI tools and Excel.
• Data-driven decision-maker with a solid understanding of marketing principles.

Preferred Skills:

• Cross-functional collaboration and project management.
• Effective communicator with strong writing skills.
• Creative and strategic thinker with a bias for execution.
• Thrives in fast-paced environments and meets tight deadlines.
• Strong attention to detail and results orientation.