Head of Digital Marketing

Head of Digital Marketing

For Stono Outdoor Living Co.

Charleston, SC (Remote considered)

About Stono Outdoor Living

Stono Outdoor Living designs and builds premium outdoor kitchens for homeowners who want something permanent, not disposable.

This is a high-consideration, high-ticket purchase. Customers research. They compare. They book consultations. We win by building trust and converting interest into qualified demos.

We are in growth mode with a clear path to scale significantly over the next 24 months. The product is strong. The opportunity is real. Now we need someone to build the digital engine that fuels that growth.

The Role

We are hiring a Head of Digital Marketing to build and own our lead generation system.

You will report directly to the President and work alongside experienced digital advisors who help shape strategic direction and prioritization. Execution is yours. Strategy is collaborative.

This is not an agency-manager role.

This is not a brand-only role.

This is a builder role.

Your mandate in Year 1:

Create a reliable, always-improving acquisition engine that consistently turns traffic and subscribers into qualified leads.

You will run paid media (Meta + Google), own acquisition-focused email marketing flows, and drive CRO improvements within the Shopify ecosystem. You’ll work with outside developers and creative partners — but performance accountability sits with you.

Why This Role Is Different

If you’ve been running campaigns inside an agency, you may know the ceiling:

You optimize ads.

You send reports.

You never own the full funnel.

Here, you do.

You will see the ad, the click, the lead, the demo, and the closed deal.

You will build something that compounds.

This is a breakout opportunity for someone early in their career who is ready to move from execution support to growth ownership

Responsibilities

Paid Acquisition

• Run Meta and Google Ads directly (hands on keyboard)
• Build and optimize paid campaigns focused on qualified demo bookings

Lifecycle & Lead Nurture

• Architect and refine Klaviyo welcome and nurture flows designed to convert subscribers into sales conversations
• Conversion Optimization
• Own CRO direction across the Shopify ecosystem including landing pages, lead capture, and UX improvements

Creative & Testing

• Collaborate with creative partners to test new hooks, offers, and angles
• Continuously test, iterate, and improve the acquisition engine

Performance Management

• Track and report on CPL, demo volume, and funnel conversion metrics

What We’re Looking For

• 2–5 years of hands-on digital marketing experience
• Strong working knowledge of Meta Ads Manager and Google Ads
• Experience operating inside the Shopify ecosystem
• Working familiarity with Klaviyo
• Clear bias toward action and testing
• Comfortable working directly with leadership
• Entrepreneurial mindset — you want to build, not just execute tasks

This Role Is NOT For:

• Marketers who only manage agencies and don’t touch platforms
• Retention-heavy email specialists
• Candidates who require layers of approval and heavy structure
• Anyone uncomfortable being directly accountable for lead performance

Why Join Stono Outdoor Living

• Direct access to company leadership
• Real ownership over a core growth function
• Opportunity to build and scale a high-impact acquisition system
• Exposure to experienced digital operators while maintaining execution ownership
• Remote flexibility (Charleston preferred)

Work Structure

• Full time position 
• Charleston based candidates preferred, US based required 

Compensation

• Base salary: $75,000 to $100,000 depending on experience
• Performance bonus tied to qualified demo generation and acquisition performance

Benefits

• Health insurance
• 401 (k)
• Paid time off

How to Apply

Please send the following:

• Your resume
• A short note describing a paid acquisition system you personally built and managed

Email: xavier@stonooutdoor.com