General Manager

Company

We have been exclusively retained to recruit a General Manager for our client who is a national real estate development company with $1B in transactions and a focus generally in urban, knowledge-based economies on the East Coast. With 5M Square Feet, the firm has a strong portfolio of residential retail/commercial properties. Through its commitment to long-term investment strategies, deep in-house experience, and strong relationships, the firm has delivered a long track record of attractive risk-adjusted returns.

Position

The General Manager is responsible for the on-site operational oversight, financial performance, and asset stewardship of a portfolio of manufactured housing communities located in Cape May County, New Jersey, covering the South Jersey corridor from Woodbine to Ocean View. Based on-site in Woodbine, NJ, this role serves as the primary field-level leader for the portfolio and acts as the key liaison between on-site community management teams and corporate leadership.

Reporting to the Vice President of Asset Management, the General Manager is accountable for ensuring consistent execution of company standards across property operations, maintenance, resident relations, and regulatory compliance. The position requires a strong working knowledge of manufactured housing communities, RV parks, and campgrounds, with an emphasis on operational excellence, cost control, and resident satisfaction. While the role does not require the preparation of budgets, the General Manager must demonstrate a clear understanding of operating budgets, variance reports, and financial performance drivers to effectively manage operations and identify issues or opportunities at the property level.

Responsibilities

Daily responsibilities include, but are not limited to:

• Provide direct oversight and leadership to on-site Community Managers and Maintenance Supervisors across the assigned portfolio.
• Ensure consistent implementation of company policies, procedures, and operating standards across all communities.
• Monitor property-level financial performance, including operating budgets, monthly financial statements, and variance reports; identify trends, risks, and corrective actions.
• Partner with the VP of Asset Management to support asset-level business plans, capital initiatives, and operational improvements.
• Oversee maintenance operations, capital projects, and preventative maintenance programs to protect asset condition and long-term value.
• Drive resident satisfaction through effective management of leasing, renewals, customer service, and community standards.
• Ensure compliance with all local, state, and federal regulations applicable to manufactured housing communities, RV parks, and campgrounds.
• Conduct regular site visits, property inspections, and performance reviews of on-site teams.
• Assist with staffing, training, performance management, and succession planning for on-site personnel.
• Serve as the escalation point for resident issues, operational challenges, and risk management matters.
• Coordinate with corporate departments including asset management, accounting, legal, and development as needed.

Qualifications

• 5–8+ years of progressive experience in property or regional management within manufactured housing communities, RV parks, campgrounds, or similar residential platforms.
• Demonstrated ability to manage multiple properties and lead on-site teams in a geographically concentrated region.
• Strong understanding of property-level financial performance, including operating budgets, expense controls, and variance analysis (budget creation not required).
• Proven experience overseeing maintenance operations and capital projects in a residential or community-based environment.
• Working knowledge of regulatory and compliance requirements specific to manufactured housing and campground operations.
• Strong leadership, communication, and problem-solving skills with the ability to operate effectively in an on-site environment.
• High level of organizational discipline, accountability, and attention to detail.
• Proficiency with property management systems and standard reporting tools.
• Ability to travel regularly within the assigned South Jersey territory; on-site presence in Woodbine, NJ is required.