Director of Digital Growth Marketing
Location: Hybrid in DTLA
Salary: $150k–$190k
The Company
This premium direct-to-consumer fashion brand is known for its elevated essentials, thoughtful design, and commitment to quality craftsmanship. Founded by an entrepreneur with a passion for reimagining timeless wardrobe staples, the company has grown steadily into a globally recognized lifestyle brand.
With a strong focus on intentional growth, the brand partners with long-standing manufacturing partners and prioritizes responsible production practices. The company maintains a highly collaborative culture and operates from its Southern California headquarters, where teams work closely across creative, merchandising, and digital functions to deliver an exceptional customer experience.
The Role
The company is seeking a Head of Digital Growth Marketing to lead and scale its digital growth engine. This is a senior, hands-on leadership role for a performance-driven marketer who thrives at the intersection of data, customer insight, and brand storytelling.
This position owns the full digital growth funnel across acquisition, retention, and lifecycle marketing. The Head of Digital Growth Marketing will drive revenue growth, improve channel efficiency, and expand customer lifetime value across domestic and international markets. The role will define strategy, oversee execution, and partner cross-functionally to ensure a cohesive and premium customer journey. This position manages a team of four.
Responsibilities
Growth Strategy & Performance
• Own the digital growth strategy across acquisition, retention, and lifecycle marketing
• Define and manage KPIs including revenue growth, ROAS, CAC, LTV, retention, and contribution margin
• Develop a robust testing framework to continuously optimize performance and scale winning initiatives
Lifecycle Marketing (Email & SMS)
• Lead segmentation, personalization, automation, and testing strategies to drive repeat purchase and long-term loyalty
• Oversee lifecycle platforms such as Klaviyo and Attentive while maintaining strong data integrity and regulatory compliance
Paid Media & Search
• Lead paid social and paid search strategy in partnership with external agencies
• Continuously test and refine creative, audience targeting, and bidding strategies to improve performance and incrementality
Affiliate & Partnerships
• Grow affiliate and strategic partnership programs to drive incremental revenue while maintaining strong brand alignment
Analytics & Insights
• Build reporting frameworks and dashboards to track performance across all digital channels
• Translate data into actionable insights that inform marketing strategy and leadership decisions
• Own forecasting, performance reviews, and optimization roadmaps
Leadership & Collaboration
• Lead and mentor a high-performing growth marketing team
• Partner closely with Creative, Brand, Merchandising, Retail, and E-commerce teams to support product launches and campaigns
• Establish scalable processes and strong agency partnerships while fostering a culture of accountability and experimentation
Who You Are
• 8–10+ years of experience in digital growth, performance marketing, or lifecycle marketing within a DTC or e-commerce environment
• Proven track record driving measurable growth across email, SMS, paid social, paid search, affiliate, and lifecycle programs
• Highly analytical and comfortable owning performance metrics, forecasting, and growth planning
• Experience with platforms such as Google Analytics, Shopify, Looker, and Excel/Google Sheets
• Strong people leader who can coach teams while also operating hands-on when needed
• Comfortable balancing strategic thinking with tactical execution in a fast-paced environment
• Passion for building brands that prioritize thoughtful growth and long-term customer relationships
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