Who we are:
Ellis Brooklyn is an award-winning, sustainable fragrance brand. Since 2015, we've been creating fine fragrances from a different perspective, focusing on modern innovations, quality ingredients and a modern approach to our everyday fragrances. We are looking for a hungry, pop culture aware and analytical marketer who loves driving pop culture conversations.
Who You Are:
As the Director of Ecommerce and Growth Marketing, you are a innovative, analytical marketer. You will help drive and lead the ideation, planning, and execution for Ellis Brooklyn's digital channels including DTC, Amazon and TikTok Shop. You’ll spearhead collaboration across key stakeholders from Influencer, Events, Creative and Ecommerce teams to ensure we’re hitting our company targets.
You will report and work directly with the Founder-CEO. This position directly manages an ecommerce manager and digital/growth marketing associate. Depending on skill set and experience, this role would also manage the digital brand marketing team: associate director, senior manager, associate manager and coordinator.
Customer Journey Architecture & Personalization:
- Design and implement dynamic user journeys based on customer segmentation
- Build sophisticated personalization logic that consider things like health assessment responses and severity scores, price sensitivity indicators, acquisition channel and intent signals
- Create adaptive site experiences that evolve based on user actions
Digital Commerce Leadership
- Oversee all aspects of Ellis Brooklyn's Shopify storefront - site strategy, UX, and performance.
- Lead UX research including user interviews, journey mapping, and usability testing
- Build and operationalize a rigorous CRO experimentation framework, including A/B and multivariate testing across PDPs, landing pages, offers, and funnels.
- Partner with design, product, and development to launch and QA rapid tests that improve conversion, AOV, and subscriber growth.
- Direct all three digital channels: Ecommerce, Amazon and TikTok Shop
- Develop dashboards and analytics pipelines (GA4) to track site performance and surface actionable insights.
Growth Strategy & Performance
- Own Ellis Brooklyn’s growth model: CAC, LTV, retention, and revenue efficiency.
- Design, execute, and continuously optimize a full-funnel acquisition strategy across paid, organic, and referral channels (Meta, Google, TikTok, SEO, affiliates, influencers).
- Build or leverage multi-touch attribution (MTA) models to understand true channel contribution and guide spend decisions.
- Lead creative and funnel testing programs that connect brand storytelling with measurable conversion outcomes.
- Partner with finance to forecast revenue, allocate budgets, and model payback periods and channel ROI.
Lifecycle & Retention
- Lead lifecycle and CRM strategy (email, SMS, loyalty) to nurture customers throughout their fragrance journey.
- Partner with outside agency to optimize flows, segmentation, and personalization for retention and repeat purchase.
- Integrate retention insights into product roadmap, content strategy, and customer experience.
Leadership & Cross-Functional Collaboration
- Lead and inspire a cross-functional team of marketers, growth analysts, and agency partners.
- Collaborate closely with Creative, Product, and Operations to ensure alignment on campaigns, launches, and site priorities.
- Foster a data-driven, test-and-learn culture while maintaining brand integrity and emotional resonance.
- Communicate results and insights with clarity to executive leadership, translating performance data into strategic decisions.
The Ideal Candidate
- 8–10+ years in DTC e-commerce and growth marketing, ideally in beauty or wellness, with a proven ability to align channel strategy and daily priorities to overarching company goals and KPIs.
- Proven success scaling a digital brand through efficient CAC, high retention, and data-driven experimentation.
- Deep understanding of Shopify, GA4 and lifecycle platforms (Klaviyo or similar) with a track record of leading testing that drives meaningful conversion and AOV gains
- Expertise with performance channels (Meta, Google, TikTok) and emerging growth tactics (SEO, affiliates, influencer amplification). Understanding Amazon, DTC and TikTok channels and how they feed each other.
- Perform to the company's budgets and chase into goal as necessary.
- Analytical and strategic problem-solver with strong quantitative acumen and creative intuition that translates insights into clear, actionable plans
- Exceptional communicator and leader who can simplify complexity, build cross-functional alignment, and lead with warmth, clarity, and accountability.
- Passionate about fragrance and beauty a plus!
Compensation & Benefits
- Competitive base pay ($140-165k) + annual performance bonus
- Health, dental, and vision insurance
- 3 weeks paid vacation
- sick days
- 401k
