Director of Ecommerce & Growth

Director of Ecommerce and Growth

Company Description

Lingua Franca is an NYC-based luxury clothing and accessory brand known for their hand-embroidered cashmere goods and ethically sourced ready-to-wear collection. Their pieces are designed to spark conversation and showcase an irreverent point of view. Founded in 2016, Lingua Franca's unique embroidery aesthetic has gained a loyal following.

Role Overview

The Director of Ecommerce & Growth will lead the strategies that drive online revenue, customer acquisition, retention, and long-term customer value. This is a highly cross-functional role for a strategic, hands-on leader who can balance brand sensitivity with commercial rigor across the full digital customer journey.

Key Responsibilities

• Own ecommerce growth strategy across the full funnel, with a strong focus on site performance, CRO, and revenue growth
• Lead site optimization and testing across landing pages, PDPs, merchandising, messaging, offers, and key conversion touchpoints
• Oversee paid digital media across Meta, Google, and other growth channels, with accountability for CAC, ROAS, new customer growth, and channel efficiency
• Develop full-funnel acquisition strategies across paid social, search, affiliate, influencer, partnerships, and emerging opportunities
• Partner with brand and creative teams to shape content strategy across paid, organic, email, SMS, and on-site storytelling, ensuring content supports both brand and performance goals
• Use site and channel performance data to inform creative direction, messaging, and content iteration
• Lead PR and influencer strategy to drive awareness, traffic, and customer acquisition, aligned with campaign calendars and product launches
• Oversee lifecycle marketing across email and SMS, including campaigns, flows, segmentation, testing, and retention initiatives
• Develop strategies to improve repeat purchase rate, LTV, revenue per subscriber, and engagement across key customer segments
• Oversee customer service as a key brand touchpoint and retention driver, improving service standards, reporting, and cross-functional problem-solving
• Track and communicate key business metrics including conversion, AOV, CAC, ROAS, LTV, repeat rate, retention, and overall revenue efficiency
• Partner with leadership on forecasting, budget planning, and building scalable processes across the digital business

Qualifications

• 8+ years of experience in ecommerce, growth, or performance marketing, ideally within fashion, luxury, or consumer brands
• Strong experience driving growth through site optimization, paid media, lifecycle marketing, and retention strategy
• Deep understanding of CRO, customer acquisition metrics, attribution, and digital merchandising
• Experience managing agencies, freelancers, and cross-functional partners
• Ability to move fluidly between strategy and execution in a fast-paced environment