Company Description:
Since 2011, The Sole Revival has been a global leader in onsite, real-time customization, offering corporations unique branding solutions through personable and interactive experiences. The Sole Revival specializes in creating customized staple products, like footwear and apparel, to leave a lasting impression beyond the typical promotional items. Collaborating with major corporations, we deliver memorable activations at trade shows, conferences, fundraisers, and events, helping brands connect with their audiences in innovative ways. #ShoesAreTheNewTShirt
Overview:
We are seeking a multiple obligation postion for Director of Brand Marketing and Events Coordinator to lead our brand development initiatives and orchestrate compelling events that elevate our market presence. This role is perfect for a passionate marketing professional with over two years of experience in managing multi-channel social campaigns, shaping brand identity, and executing impactful events on-site. As a key driver of our marketing strategy, you will harness your expertise in social media management, and market research to craft innovative campaigns that resonate with diverse audiences. Your event background will help deliver an amazing front to back experenice while creating content as well.
Duties for Brand Marketing:
- Develop and execute comprehensive brand marketing strategies aligned with company goals, leveraging insights from market research, and analysis skills to optimize performance.
- Lead the planning, coordination, and execution of high-impact events that promote brand awareness, foster community engagement, and support sales objectives.
- Oversee social media management across multiple channels to enhance brand visibility, engagement, and customer loyalty through compelling content and targeted campaigns.
- Manage product branding initiatives from conception through launch, ensuring consistency across all digital and offline touchpoints.
- Collaborate with sales teams to develop B2B marketing strategies that drive lead generation and strengthen client relationships.
- Utilize digital marketing tools such as Adobe Creative Suite for creating engaging visual content; analyze campaign performance metrics to refine strategies continuously.
- Oversee budgeting for marketing campaigns and events to ensure efficient allocation of resources while maximizing ROI.
- Foster strong relationships with existing, former, and incoming clients.
- Lead strategic planning sessions with cross-functional teams to align branding efforts with overall business objectives.
Duties for Event Coordinator:
- Develop comprehensive event plans including budgeting, scheduling, and being able to handle front to back event tasks.
- Coordinate with clients to understand their vision, needs, and expectations for each event.
- Negotiate contracts with clients, and work with team members to create a smooth going event.
- Willingness to handle the on-site event logistics, and be trained to do the labor at the event.
- Manage event marketing efforts to take video and pictures at the event.
- Upsell additional services or packages to maximize revenue opportunities while maintaining high customer satisfaction.
- Provide exceptional customer service by addressing client inquiries promptly and resolving issues proactively.
- Supervise onsite event operations including staff management, guest services, and adherence to safety protocols.
- Monitor budgets closely to stay within financial targets while delivering high-quality experiences.
- Build strong relationships with clients and vendors through effective communication and negotiation skills.
- Conduct post-event evaluations to gather feedback for continuous improvement.
Requirements
- Minimum of two years of experience in brand marketing or related roles with demonstrated success in managing multi-channel.
- Minimum of two years of expereince of running event activations.
- Proven expertise in social media management, product branding, and multichannel marketing strategies.
- Strong organization, commuincation, and client facing skills is a must.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for content creation; familiarity with e-commerce platforms is a plus.
- Excellent strategic planning capabilities combined with a solid practices in B2B marketing approaches.
- Experience in budgeting and resource allocation for large-scale campaigns or events; ability to manage multiple projects simultaneously under tight deadlines.
- Be able to properly execute an event from the beginning stages to the entirety of the event.
- Exceptional multitasking skills to collaborate across social and on-site events.
