Senior Marketing Coordinator

The Senior Marketing Coordinator works directly with the Marketing & Communications Director to drive event attendance and lesson and class enrollment, and to increase public awareness of CSMA’s mission. This position helps grow CSMA’s brand, programs, and identity in our Mountain View and Belmont locations.

• Promote CSMA’s role as a leading community arts organization, as well as the importance and value of arts participation. 
• Work with the marketing director and graphic designer to plan, create, and implement a daily social media schedule. This position is the day-to-day manager of CSMA’s Facebook and Instagram accounts and will also be responsible for creating video content for additional platforms planned for 2026. 
• Track registration data and develop responsive marketing strategies to drive class and lesson enrollment at both our Mountain View and Belmont locations. 
• Execute marketing plans for CSMA events, including concerts, art exhibitions, and public gatherings. Set up and monitor Eventbrite ticketing and use Eventbrite marketing tools.
• Make routine updates to CSMA’s website, including class listings, public calendar, etc.
• Work with the marketing team to create and send monthly emails using Constant Contact. 
• Send press releases and update/maintain press list. 
• Attend and take photos/videos at CSMA events in Mountain View and Belmont, and contribute to the photo library.

Competencies

• Ability to read, write, speak, and understand English fluently. Excellent written and oral communication skills, including proofreading and applying high standards of accuracy to written materials.
• Ability to take initiative. Must be focused on a marketing mindset in promoting programs.
• Demonstrated ability to work collaboratively and use good judgment. Able to multitask, prioritize, and complete tasks in a timely manner. Must have a willingness to stay up to date with the evolving digital landscape, including using AI tools. 
• Knowledge of email marketing platforms and best practices.  
• Graphic design skills and an eye for creating engaging visual content.
• Interest in the arts. Enthusiasm for working in a community arts setting. Knowledge of music terminology or a music background is a plus. 

Experience

• Experience with managing an organization’s social media accounts. High degree of familiarity with best practices for social media and creating engaging video content. 
• Experience using website content management systems with excellent attention to detail in making web updates. WordPress knowledge is desirable. 
• Experience with photography and videography. 
• 3+ years of marketing/communications experience, preferably in a creative or educational environment. 

Education

• Bachelor’s degree: Emphasis on marketing and communications or a related arts or arts education degree preferred.

• Occasionally required to sit, climb, or balance; and stoop, kneel, crouch, or crawl.
• Frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds.
• Frequently required to stand, walk, use hands to finger, handle, or feel, and reach with hands.