Digital Strategist, Paid Social Media
Digital Media | New Media & Internet | Marketing & Advertising
Hybrid | New York, NY | United States (U.S.)
$65,000-$90,000 Base + Benefits
A leading, innovative digital media company seeks an experienced Digital Strategist, Paid Social Media to successfully manage paid social campaigns, analyze campaign performance, and report campaign insights to meet business growth in the Eastern United States.
THE ROLE:
As Digital Strategist, Paid Social Media, you will work cross-functionally and lead the analysis of large amounts of social media data to generate key insights that enable senior leadership, thus driving digital optimization & business growth. You will be responsible for:
- Collecting, cleaning, and analyzing social media & marketing data using Google Analytics
- Designing & executing A/B tests and analyzing/interpreting results; performing website tracking
- Extracting key insights from analyses & tests, and delivering data-driven recommendations
YOUR SKILLS:
- Progressive commercial digital/marketing/web analytics experience in media, eCommerce, etc.
- Proficient in Paid Social platforms (i.e., Facebook, Instagram, LinkedIn, YouTube, Snap, etc.)
- Proficient in gathering, cleansing & analyzing website data in Google Analytics (i.e., GA360, GA4)
- Familiar with/ digital data platforms & tools (i.e., Adobe Analytics, Google Tag Manager, Salesforce)
- Well-versed in core advanced analytics data mining & scripting tools such as Python, R, and SQL
- Proficient in building customized dashboards using BI tools (i.e., Looker, Power BI, Qlik, Tableau)
- Proven commercial experience designing, executing, and analyzing statistical tests (i.e., A/B)
- Strong knowledge of media channels & concepts (i.e., Display, Paid Search, SEM, SEO, Social)
- Proven commercial experience extracting insights from web data (i.e., clickstream, website traffic)
- Well-versed in advanced analytics techniques (i.e., LTV, trend analysis, user journey analysis)
- Comfortable working cross-functionally with/ technical & non-technical teams; presenting to leaders
- Strong verbal/written communication, negotiation, and presentation skills across the business
- Bachelor's degree in Business, Computer Science, Economics, Engineering, Mathematics, Physics, Psychology, or related field; M.B.A. or M.S. preferred
BENEFITS:
As a Digital Strategist, Paid Social Media, you can make up to a $90,000 base salary (depending on your experience).
HOW TO APPLY:
Please register your interest by submitting your resume to Oisin Ennis via the apply link on this page.
