Head of Brand and Content

Head of Brand and Content

Location: Deerfield Beach, Florida, In Person

Company: VALR, VALR Energy and VALR Experience, Inc.

About VALR

VALR operates across two fast moving verticals. VALR Energy is a performance beverage brand built on growth, culture, and community. VALR Experience is a national experiential and environmental branding agency executing large scale programs across sports, venues, and global events.

This role operates across both affiliated entities within our organization structure and is responsible for how the brand shows up across all channels.  VALR is building an in-house creative and content engine across both verticals. This role is responsible for structuring, managing, and scaling creative output across both entities.

This is not a traditional creative director role. This position is focused on operationalizing content, aligning creative with business objectives, and maintaining a consistent, high output production cadence.

This position will organize the creative team, build systems, and ensure continuous execution across digital, physical, and campaign based environments.

Please Read This Before You Apply

If you are looking for a traditional marketing role, a slower creative process, or a position where you primarily manage agencies, this is not the role.

If you need extended time to develop ideas, prefer long approval cycles, or are more comfortable presenting than executing, this is not the role.

If you are used to operating in environments where output is limited and highly controlled, this is not the role.

Role Overview

We are looking for someone who can define the brand and build the system that produces it daily. This is not a CMO role. This is not a Creative Director role. This is a hands-on leadership position responsible for brand positioning, content direction, and execution at scale.

You will work with leadership to set the tone, build and operate the structure, and ensure the work gets produced consistently, daily, and without friction.

Core Objective

They should be able to clearly define how VALR should feel, sound, and show up on the CPG side. They should also be able to define daily content needs, including volume and themes. Most importantly, they must ensure execution, identify gaps or bottlenecks, and adjust in real time to maintain output.

What You Will Be Responsible For

• Assist leadership in evolving brand positioning across both VALR entities
• Build and run a high output content and creative system
• Own development of the content calendar across both brands, daily, weekly, and campaign, in coordination with Social Media Management
• Translate business initiatives into clear creative direction and executable output
• Lead internal creative resources including design, content, and social
• Define how the brand shows up digitally and support in market initiatives on the CPG side for key accounts
• Establish workflows that remove bottlenecks and increase speed and efficiency
• Ensure consistent execution across digital, physical, and experiential environments
• Adjust direction based on performance, engagement, and real time feedback
• Support product launches, campaigns, and large scale activations
• Own and maintain creative calendars, timelines, deliverables, and responsible team members for environmental branding initiatives across key accounts
• Coordinate with account representatives and project managers to execute creative needs in environmental branding, signage, and design

What This Role Is

We are looking for a highly driven individual who excels at increasing brand visibility, collaborating across teams, and building a community around the CPG brand while executing against fast paced and highly detailed requirements in the experiential and environmental branding business. This role is fast paced, output driven, hands on, cross functional, and built on accountability.

What This Role Is Not

This is not a top down creative director role making subjective calls.

This is not a paid media or digital marketing strategist role.

This is not a big idea without execution responsibility.

This is not an agency management position.

We have a team with over seventeen years of experience in experiential marketing. This role is focused on executing big ideas while continuing to evolve how those ideas are brought to life.

What We Are Looking For

• Experience operating within a high output content environment
• Ability to understand brand and translate it into daily execution
• Strong decision making without over processing
• Ability to manage multiple priorities without losing momentum
• Comfortable operating across different business models, both CPG and agency
• Ownership mindset with a bias toward action

Qualifications

• Extensive experience in brand strategy and brand management
• Proficiency in brand marketing and marketing execution
• Strong background in public relations and external communications
• Proven leadership ability managing cross functional teams
• Strong verbal and written communication skills
• Analytical mindset with a data driven approach to brand initiatives
• Experience in health, wellness, or performance nutrition is a plus
• Bachelor’s degree in Marketing, Business, Communications, or related field

Position Context

This is the highest level creative role within VALR, operating across both a consumer brand and a national experiential business. You will assist leadership in defining how the brand shows up digitally for key audiences while ensuring consistent execution across all touchpoints.

Final Note

This role requires speed, clarity, and execution. If you are looking to build, operate, and scale something in real time, this is the opportunity. If you are looking for structure, layers, and extended timelines, this is not the right fit.

How to Apply

VALR is an equal opportunity employer and offers competitive compensation, PTO, and benefits.

Please submit your resume and compensation expectations to dan@valrbrand.com, or apply directly through LinkedIn.