About Zero Gravity MarketingZero Gravity Marketing is a performance-driven digital marketing agency helping brands grow through strategy, creativity, and data.We partner with a diverse portfolio of clients across eCommerce, home, lifestyle, and B2B, acting as an extension of their internal teams. Our approach blends paid media, social media, SEO, content, and creative strategy to build full-funnel systems that drive measurable results.We move quickly, test consistently, and prioritize ideas that make an impact.About the RoleWere looking for a Creative Strategist (Contractor) to drive the creative vision behind paid and cross-channel campaigns across multiple client accounts.This role sits at the intersection of creative, performance, and strategy. Youll be responsible for developing, concepting, and guiding high-performing creative from initial idea through execution balancing strong creative instincts with a data-driven mindset.The ideal candidate thrives in a fast-paced agency environment, is comfortable managing multiple brands, and has a proven ability to develop concepts that drive performance across paid social platforms.Youll collaborate closely with Paid Media, Creative, Social, and Account teams to bring ideas to life while maintaining each clients unique voice and business goals.What Youll DoDevelop and execute creative strategies for paid social campaigns across client accountsConcept hooks, angles, messaging frameworks, and campaign ideas aligned with performance goalsPartner with Paid Social team to plan experiments, analyze performance, and optimize creative directionBuild and manage creative testing roadmaps, including hypotheses, variations, and iteration plansLead end-to-end creative workflows: concepting, briefing designers/editors/creators, and reviewing final outputsTranslate performance data (CTR, CPA, ROAS, engagement metrics) into clear, actionable creative insightsConduct audience and persona research to unlock new targeting and messaging opportunitiesIdentify and integrate UGC, trends, and platform-native formats across Meta, TikTok, YouTube, and PinterestMaintain a consistent pipeline of diverse, performance-driven creative aligned with platform best practicesContribute to client-facing presentations, strategy recommendations, and creative rationaleStay ahead of platform changes, cultural trends, and emerging tools, including AI, to evolve creative outputWhat Youll Bring45+ years of experience in creative strategy experience, alongside, paid social, or performance content (agency experience preferred)Ecomm/DTC experience is a MUSTStrong understanding of performance marketing principlesProven ability to turn data into clear creative direction and winning conceptsExperience across platforms like Meta, Instagram, TikTok, YouTube, and/or PinterestStrong grasp of creative formats, hooks, and storytelling techniques that drive conversionExcellent project management skills with ability to manage multiple clients and timelinesExperience briefing and collaborating with cross-functional creative teamsCuriosity and familiarity with AI tools and evolving creative workflowsStrong communication skills, both internal and client-facing
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