Digital Marketing Specialist

At CooperVision, a division of CooperCompanies, we’re driven by a unifying purpose to help people to experience life’s beautiful moments. We are connected through our shared values - dedicated, innovative, friendly, partners, and do the right thing. As a leading global manufacturer of contact lenses, we are committed to helping improve the way people see each day. Through our diverse lens portfolio, we tackle the toughest vision challenges – including astigmatism, presbyopia, and childhood myopia. We offer the most complete collection of spherical, toric, and multifocal products available, enabling us to fit 99% of all contact wearers. Learn more at www.coopervision.com.

Job Summary:

The position works closely with internal partners and agencies to ensure marketing programs are executed accurately, on time, and aligned with brand standards.

Email Marketing

• Support the execution of email marketing campaigns, including building, testing, and scheduling emails and journeys. Follow email best practices to help ensure deliverability, accuracy, and consistent brand presentation
• Maintain and update the email calendar to ensure visibility across teams and support on-time delivery
• Work with customer support on potential email campaign feedback

Website Management

• Implement ongoing website content updates, including copy, imagery, and links
• Review website pages for accuracy and freshness and support routine audits with the brand team
• Assist with basic SEO updates and content optimization efforts
• Help troubleshoot website issues in coordination with internal teams and agency partners

Event Support 

• Create, test, and deploy event registration pages and event-related email communications using Cvent
• Ensure access to and delivery of basic event performance and registration reporting

Paid Media & Social Support

• Support agency partners and internal teams with the execution of paid media campaigns across channels such as Meta, Google, and LinkedIn 
• Help monitor campaign performance and flag issues or opportunities for optimization
• Assist with social media calendar updates and scheduling of organic social posts across social channels

Data Management & Reporting

• Assist with data preparation and audience list management for campaign execution
• Support data cleansing activities to maintain data accuracy and integrity
• Help consolidate paid media, email, website, and event data into reports and dashboards
• Review results and assist in highlighting key insights and trends

Cross‑Functional Collaboration & Additional Responsibilities

• Work closely with the broader Marketing team and cross‑functional partners, including Sales, Commercial Operations, Professional Affairs, and Finance
• Support collaboration between agency partners and internal marketing teams to help ensure alignment on timelines, deliverables, and expectations
• Support team efforts to improve processes and streamline marketing execution
• Stay informed on updates and best practices related to email, website management, landing pages, and digital marketing tools
• Participate in the development of annual digital objectives, as needed

• Perform other marketing‑related duties as assigned

   

Travel Requirements: 

Travel will be required as part of this job – up to 10% of time