Customer Marketing Manager

Search Solution Group is seeking a Customer Marketing Strategy Manager on behalf of our client, a leading tire manufacturer, located in Fort Mill, SC. This role is critical in bridging the gap between Sales and Marketing by ensuring the effective use of co-op marketing funds to drive brand awareness, increase sales, and strengthen customer partnerships. The ideal candidate will bring structure and strategy to customer marketing efforts, transforming marketing investments into measurable business growth.

Key Responsibilities:

• Program Management
• Oversee the end-to-end management of the customer marketing program, including planning, guidelines, submissions, and approvals
• Act as the primary liaison between internal teams and external partners for campaign execution and brand alignment
• Campaign Development
• Guide partners in developing annual marketing plans across digital, social, and event channels
• Ensure brand consistency and alignment with corporate marketing strategies
• Support partners in maximizing the effectiveness of co-op marketing investments
• Analytics & Reporting
• Track program spend, ROI, and campaign performance
• Provide data-driven insights and recommendations to improve outcomes
• Partner Enablement
• Educate and support partners on accessing and utilizing marketing funds
• Collaborate with sales teams to drive engagement and align marketing efforts with business objectives
• Compliance & Governance
• Maintain program documentation and ensure adherence to co-op guidelines and budget requirements
• Partner with Sales Key Account Managers to ensure financial accountability
• Additional Responsibilities
• Build and maintain strong relationships with partners, internal teams, and agencies
• Continuously adapt and innovate marketing strategies to stay competitive

Requirements include:

Education:

• Bachelor’s degree in Marketing, Business, Communications, or a related field

Experience:

• 5+ years of experience in marketing program management, channel marketing, or partner marketing
• 2+ years of experience in digital marketing
• Experience managing marketing budgets and multi-channel campaigns

Skills:

• Strong project management and organizational skills
• Ability to manage multiple stakeholders and deadlines effectively
• Excellent verbal and written communication skills
• Strong analytical and problem-solving abilities

Certifications:

• Relevant marketing or project management certifications are a plus

Knowledge:

• Understanding of marketing KPIs, analytics, and reporting tools
• Familiarity with co-op or channel marketing models is preferred
• Knowledge of brand strategy and campaign execution best practices

Key Competencies:

• Strong relationship-building and collaboration skills
• Customer-focused mindset with a high level of professionalism
• Ability to thrive in a fast-paced, dynamic environment
• Strategic thinker with a results-driven approach
• Self-motivated with a passion for continuous improvement
• Detail-oriented with a commitment to quality and accuracy