Digital Marketing Manager

Hylio is a US-based manufacturer of unmanned aerial systems (UAS), headquartered in Richmond, Texas. We design, build, and support autonomous drones and the software that powers them across a growing set of industries—precision agriculture, industrial automation, emergency response, defense, and beyond. From our flagship AgDrones and the AgroSol software suite to mission-configurable platforms for industrial and public-safety operators, our systems help customers move material, gather data, and execute missions that would otherwise be slower, costlier, or more dangerous. Built in America with a commitment to accessibility, innovation, and exceptional customer support, Hylio is expanding rapidly across commercial, government, and defense markets.

We’re seeking a data-driven Digital Marketing Manager to own Hylio’s paid media strategy, campaign performance, and marketing technology stack across our full lineup of industries—agriculture, industrial automation, emergency response, defense, and emerging verticals. This full-time, in-person role is based at our office in Richmond, Texas. You’ll be the person responsible for turning marketing spend into qualified pipeline and revenue—building, launching, and iterating on advertising campaigns across Meta Ads Manager and Google Ads, tracking results with rigorous attention to ROAS, and integrating ad and tracking data with our in-house sales and marketing platforms (HubSpot and related tools) so that every click, lead, and conversion is measurable and actionable.

This is a strategic and hands-on role: you’ll set the roadmap, pull the levers, and own the numbers across multiple buyer audiences—from row-crop farmers and agribusiness, to industrial operators, public-safety agencies, and government/defense procurement. You should be comfortable living in dashboards and ad accounts, running experiments, and making decisions based on data. Creative instincts and some comfort with content production (photography, videography, editing) are a welcome plus, since you’ll collaborate closely with our media team and occasionally need to pitch in on content when the moment calls for it—but digital marketing management is unmistakably the core of this role.

•      Paid Media Strategy and Execution: Plan, build, launch, and manage advertising campaigns across Meta Ads Manager (Facebook/Instagram), Google Ads (Search, Display, YouTube, Performance Max), and vertical-specific channels (e.g., LinkedIn for industrial and defense audiences) tuned to each market we serve. Own audience targeting, creative testing, bidding strategy, budget allocation, and ongoing optimization.

•      ROAS Tracking and Data-Driven Iteration: Define and monitor the KPIs that matter—ROAS, CAC, CPL, CTR, conversion rate, LTV—and use that data to make decisions. Run structured experiments, kill what isn’t working, and double down on what is.

•      Marketing Tech Stack and Attribution: Integrate ad platforms with HubSpot and other in-house sales/marketing systems so lead data, conversion events, and revenue attribution flow cleanly end-to-end. Implement and maintain pixels, conversion APIs, UTM conventions, and event tracking to maximize sales results.

•      Funnel and Lifecycle Marketing: Partner with sales to design and optimize the full funnel for each vertical we serve—landing pages, lead forms, nurture sequences, retargeting, and handoffs to the sales team—so paid traffic converts into pipeline and closed revenue across commercial, government, and defense buyers.

•      Reporting and Executive Visibility: Build clear, concise performance reports for leadership. Translate campaign data into insights and recommendations that drive budget and strategy decisions.

•      Campaign and Content Direction: Brief and collaborate with the media team on ad creative, landing page copy, and campaign narratives tailored to each audience—farmers and agribusiness, industrial operators, emergency responders, defense and government stakeholders, and partners. Bring a strong point of view on what will perform in each market.

•      Hands-On Content Support (As Needed): Pitch in on photography, videography, or editing when the team needs an extra set of hands—capturing product shots, cutting a quick ad variant, or turning around creative on a tight timeline. Professional-grade equipment and software are provided.

•      Cross-Functional Collaboration: Work closely with sales, product, and executive teams to align marketing programs with business goals. Communicate clearly, keep projects on track, and keep stakeholders informed.

•      Experience (Required): 3–5+ years of hands-on digital marketing management, with a clear track record of running paid campaigns on Meta Ads Manager and Google Ads and owning performance against ROAS and pipeline targets. Experience marketing to multiple verticals—B2B, industrial, hardware, public-sector, defense, or agriculture—is a strong plus.

•      Platform Expertise (Required): Demonstrated proficiency with Meta Ads Manager, Google Ads, and Google Analytics (GA4). Working knowledge of HubSpot (or comparable CRM/marketing automation platforms) including workflows, lead scoring, and reporting.

•      Tracking and Attribution (Required): Comfortable implementing and troubleshooting pixels, Meta Conversions API, Google Tag Manager, server-side tracking, UTM structures, and CRM-to-ad-platform data integrations.

•      Analytical Mindset (Required): You think in funnels, cohorts, and unit economics. You can pull data, build a report, spot what’s off, and make a call. Spreadsheet fluency required; SQL or BI-tool experience (Looker, Power BI, etc.) is a plus.

•      Creative Fluency (Nice to Have): Some experience behind a camera and/or editing with tools like Adobe Premiere Pro, Photoshop, or DaVinci Resolve so you can jump in on content production when needed. Portfolio samples welcome but not required.

•      Leadership and Communication: Self-starting, highly organized, and an excellent communicator. Comfortable briefing creative teams, presenting results to executives, and coordinating with sales.

•      Other: Comfortable with occasional travel to farms, industrial sites, trade shows, training events, or customer locations. Passion for unmanned systems, robotics, public safety, defense, or technology in general is a plus. Bachelor’s degree in Marketing, Business, Communications, or a related field preferred. US person status may be required for work supporting certain defense or government customers.

•      Competitive salary of $70,000 – $90,000 based on experience and skills.

•      Full-time, in-person position with a collaborative team environment in our Richmond, Texas office.

•      Full marketing tech stack and professional content equipment provided—ad budgets, HubSpot, cameras, lenses, editing software—no personal investment required.

•      A high-ownership role where your decisions directly move revenue at a fast-growing US-based UAS manufacturer serving multiple high-impact industries.

•      Benefits package including health insurance, paid time off, and more (details provided during interview process).

Submit your resume along with a brief note (or portfolio) showing a paid campaign you’re proud of: what you ran, what the ROAS or pipeline impact was, and what you learned. If you have content samples from behind the camera or in the editing bay, feel free to include those as well.