CRM & Lifestyle Marketing Specialist - Chicago or Milwaukee

Morning Walk is a Performance Branding Company that seeks to create healthy brand ecosystems through a balance of purpose, experience, and performance to drive growth. We’ve built a team of insatiably curious thinkers and makers, relentlessly dedicated to craft, unapologetically optimistic, and always moving forward. Our core disciplines include strategic consulting, creative design, content development, experience design, performance marketing, Integrated Comms, CRM and Analytics. Our "Walkers" or employees are the best in the business.

We are fortunate to have a portfolio of passionate, purpose-led clients, and are privileged to work on their exciting, dynamic brands across myriad industries and sectors – from Kalahari Resorts & Conventions to innovative doors from Masonite, from car batteries (Clarios/OPTIMA) to snowplows (Toro/BOSS). We are powered by data and ideas and fueled by the energy of our people and clients. Our relentless and persistent optimism means we put our best foot forward, build on our solid foundation, and start each day new with the goal of creating an environment of growth and discovery – both personally and professionally. Motion is contagious, and we’re going places. Won’t you join us?

What We’re Seeking

Morning Walk is seeking a dynamic and growth-minded CRM & Lifestyle Marketing Specialist to join our Performance Marketing Data & CRM team in Chicago or Milwaukee - This is a hybrid role with the most incredible team! We work in-office on Mondays, Wednesday and Thursdays, and Tuesday and Fridays you have the option to work from home.

The CRM & Lifecycle Marketing Specialist who can own the day-to-day strategy and execution of customer lifecycle programs across multiple B2C/B2B clients. Your primary platform will be Salesforce Marketing Cloud (now Agentforce Marketing), but you’ll also work in Braze. If you’re the kind of person who gets energized by learning new tools rather than intimidated by them, keep reading.

What You’ll Be Doing

Automotive Client - Salesforce Marketing Cloud / Agentforce Marketing

You’ll lead lifecycle CRM strategy and execution for a major automotive brand that is migrating to Salesforce Marketing Cloud Engagement (Agentforce Marketing), alongside a new Agentforce Commerce (formerly Commerce Cloud) e-commerce build. Lifecycle is new for this brand, and this is a great opportunity to start from the ground up. This is primarily a B2C audience with potential for B2B in the future.

• Build and manage lifecycle journeys, automated campaigns, and triggered communications using Journey Builder and Automation Studio.
• Develop audience segmentation strategies using SQL queries and data extensions to deliver the right message to the right customer at the right time.
• Create and personalize email content using AMPscript and dynamic content blocks.
• Collaborate with the broader team on how CRM integrates with the new Agentforce Commerce storefront, ensuring clean data flow between commerce and marketing.
• Work within Salesforce’s evolving AI ecosystem including Agentforce AI agents, Marketing Cloud Next, and Data 360. Identify opportunities for smarter automation, personalization, and campaign optimization.
• Own campaign QA including rendering tests, data validation, link checks, and deliverability monitoring.
• Report on performance across lifecycle programs and use those insights to optimize engagement, conversion, and retention.
• Engage with and report to internal agency and external client and partner stakeholders. This is a client-facing role.

Travel & Hospitality Client - Braze

You’ll also support lifecycle marketing for a Morning Walk client in the travel and hospitality space, operating on the Braze platform across both B2C and B2B audiences. Lifecycle is early for this brand, and you’ll be a part of maturing it in a few dedicated areas for the organization.

• Lead strategy within a defined workspace.
• Execute and optimize campaigns across email, SMS, and other channels within Braze.
• Build audience segments and triggered flows using Braze’s campaign and Canvas tools.
• Work within Braze’s evolving AI ecosystem to suggest new ways of working & optimization within the platform.
• Apply your lifecycle marketing fundamentals across a different platform, proving that great CRM thinking is tool-agnostic.
• Engage with and report to internal agency and external client and partner stakeholders. This is a client-facing role.

Across Both Clients

• Partners with strategists, creatives, and account leads to translate marketing objectives into CRM execution plans.
• Build and maintain testing frameworks (A/B subject lines, send times, content, journeys) to drive continuous improvement.
• Stay current on platform updates, deliverability best practices, and data privacy compliance (CAN-SPAM, GDPR, CCPA).
• Explore and apply emerging AI-powered capabilities, such as Agentforce agents for campaign creation, journey decisioning, and real-time personalization — to keep our clients at the leading edge.
• Document processes, playbooks, and learnings so the team gets smarter together.

Experience/Qualifications/Skills

• 3+ years of experience in a CRM or similar role delivering multi-channel, data-driven campaigns using marketing automation tools.
• Salesforce Marketing Cloud (SFMC) proficiency, including core platform capabilities; familiarity with Agentforce Marketing ecosystem is a plus.
• Strong SQL skills for data segmentation, querying, and transformations within SFMC.
• Experience with AMPscript for email personalization and dynamic content.
• Working knowledge of HTML/CSS for email development and troubleshooting rendering issues.
• Solid understanding of email deliverability, including sender reputation, authentication (SPF, DKIM, DMARC), list hygiene, and inbox placement.
• Strong analytical skills with the ability to interpret campaign and customer journey data.
• Clear communication skills with the ability to explain technical CRM concepts to non-technical stakeholders.
• Ability to quickly learn and adapt to new platforms and technologies.

Preferred Experience

• Focus on campaign development for B2C environments.
• Foundational to intermediate proficiency in HTML and CSS.
• Exposure to AI-powered analytics platforms for generating business insights.
• Creative and strategic mindset for developing communication and content strategies.
• Strong sense of ownership, critical thinking, and curiosity.
• Experience collaborating with both technical and non-technical stakeholders.
• Bachelor’s degree in Business, Marketing, or a related field preferred.

Compensation, Benefits, and Perks of a "Walker"

At Morning Walk, we don’t just offer jobs, we offer opportunities to grow, thrive, and have fun while doing meaningful work. We provide competitive salaries and a generous, company-sponsored benefits package that includes medical, dental, vision, life, short- and long-term disability, plus wellness perks to keep you feeling your best.

You’ll enjoy a 401(k) with discretionaty company match, PTO and various paid holidays, and ongoing learning through our MW Fuel development program. Our offices are based in two amazing locations, Milwaukee’s lively Third Ward and the heart of downtown Chicago.

Our vibe? Think energetic, supportive, and collaborative. We believe in great work, good people, and always moving forward, with optimism and teamwork leading the way.

We are an equal opportunity employer and value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Won't you join us on our walk?