Marketing and Customer Relationship Specialist
Location: Boyertown, PA
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About Us
Valvetronic Designs is one of the fastest-growing companies in the automotive aftermarket industry. We specialize in engineering and manufacturing high-performance exhaust systems for some of the world’s most prestigious vehicles. With rapid year-over-year growth and a dedicated customer base, our mission is to deliver not only the best exhaust products in the industry but also the best customer experience.
Role Overview
We are seeking a highly organized and creative Marketing & CRM Specialist to lead customer communications, experiential marketing initiatives, and branded merchandise development. This role blends lifecycle marketing with hands-on brand execution, requiring both analytical thinking and creative direction.
You will be responsible for managing and optimizing direct-to-customer communication across email and SMS, while also playing a key role in how the brand is experienced in person through events, trade shows, and physical brand assets. This role helps define how the brand becomes unforgettable from the moment a customer receives a text message to the moment they walk into a Valvetronic Designs booth at a show!
Key Duties and Responsibilities
CRS and Lifestyle Marketing
• Own and manage all email and SMS marketing efforts across a database of 20,000+ contacts
• Develop and execute segmentation strategies to improve targeting, engagement, and conversion rates
• Build and optimize automated workflows (flows, campaigns, and triggers) to enhance customer journeys
• Analyze campaign performance and continuously refine strategies based on data insights
• Other duties as assigned
Experiential Marketing & Events
• Help with the design, planning, and execution of trade show booths, tents, and display trailers
• Coordinate logistics, setup, and brand presentation for all events and activations
• Represent Valvetronic Designs at car shows, trade shows, and industry events
• Ensure all physical brand touchpoints reflect a premium, performance-driven identity
• Other duties as assigned
Merchandise Development
• Design and develop custom merchandise lines aligned with brand identity
• Source materials, manage sampling, and oversee production of apparel and branded goods
• Collaborate with internal teams to launch and promote new merchandise drops
• Other duties as assigned
Requirements
• 2+ years of experience in email/SMS marketing, CRM, or lifecycle marketing
• Experience with platforms such as Klaviyo, HubSpot, or similar
• Strong understanding of customer segmentation, automation, and campaign strategy
• Experience with event marketing, trade shows, or brand activations preferred
• Creative eye for branding, merchandise, and physical marketing assets
• Strong organizational skills with the ability to manage multiple projects simultaneously
• Passion for automotive culture is a strong plus
What We Offer
• Competitive salary and benefits package.
• Opportunity to shape and lead a department in a high-growth company.
• A dynamic, entrepreneurial environment where your input matters.
• Exposure to the automotive industry and performance engineering culture.
Boyertown, PA
Onsite
Full Time
$55,000.00 - $70,000.00 per year