Creative Marketing Director

Fer & Square Enterprises LLC

Austin, TX | Full-Time | Growth-Focused Leadership Role

We are a high-speed premium design and print studio specializing in custom packaging, product labels, stickers, and large format printing. We produce packaging with UV printing, embossing, spot gloss, and specialty materials on fast turnaround times.

What You’ll Do

We are looking for a highly driven Creative Marketing Director who can take complete ownership of our content, marketing, creative direction, and growth strategy. This is not a traditional marketing role. We need a builder, leader, strategist, and executor capable of scaling a brand aggressively through content and advertising.

The Creative Marketing Director is responsible for developing, executing, and optimizing the company’s content publishing strategy across all marketing channels.

This individual will have authority over content planning, publishing cadence, creative direction, campaign execution, and performance optimization while maintaining alignment with company growth objectives.

The ideal candidate combines:

• Content strategy
• Social media management
• Video production oversight
• Paid advertising management
• Team leadership
• Creative direction
• Marketing analytics

This role is designed for aggressive growth and high-volume content output.

• Develop and manage the company’s content strategy.
• Maintain publishing frequency, scheduling, and content distribution.
• Maintain a structured content calendar.
• Ensure consistent brand messaging across all platforms.
• Optimize content performance based on analytics and market trends.
• Manage both company and founder/personal brand content.

Social Media Management

• Up to 90 feed posts per month
• Full content calendar management

Reels Production

• Up to 60 edited reels per month
• Priority editing workflow
• High-volume content repurposing

Content Planning

• Weekly content planning sessions
• Monthly campaign planning
• Product launch content strategy

• Manage Meta advertising campaigns.
• Develop ongoing testing and scaling strategies.
• Monitor campaign performance and ROI.
• Create and optimize audience targeting.
• Improve lead generation and customer acquisition.

• Provide weekly performance updates.
• Deliver monthly marketing performance reports.
• Track KPIs and growth metrics.
• Present recommendations for scaling and optimization.

The Creative Marketing Director is expected to build and develop the company’s marketing department.

Responsibilities include:

• Recruiting marketing and creative team members.
• Assisting with hiring decisions.
• Training current and future employees.
• Developing internal content systems and workflows.
• Managing creative production standards.
• Delegating responsibilities as the team grows.
• Conducting creative workshops and training sessions.

Until additional hires are made, this role may also assist with:

• Website design and development
• Shopify management and optimization
• E-commerce setup and maintenance
• Email marketing systems
• Marketing automations
• Influencer outreach
• Product photography coordination
• Product videography coordination
• Content capture planning
• Shot list development
• Brand guideline development
• Creative brainstorming sessions

Fer & Square Enterprises LLC will provide access to available company resources including:

• Product inventory
• Product samples
• Marketing assets
• Existing brand materials
• Business strategy alignment meetings
• Product footage
• Order fulfillment footage
• Packaging footage
• Behind-the-scenes content
• Product updates
• Product launch information

Occasional travel may be required.

Approved travel expenses will be covered, including:

• Flights
• Transportation
• Hotel accommodations
• Local transportation

All travel must receive prior approval.

This position includes structured performance evaluations every 90 days.

Performance reviews will evaluate:

• Content output
• Content quality
• Audience growth
• Engagement metrics
• Lead generation
• Advertising performance
• Team leadership
• Operational improvements

Compensation increases and advancement opportunities may be available based on demonstrated performance and company growth.

• 3+ years of content marketing experience
• 3+ years managing social media accounts
• Experience with Meta Ads Manager
• Strong understanding of content strategy
• Experience managing creative projects
• Leadership and team management experience
• Excellent communication skills
• Ability to work independently
• Strong organizational skills
• Experience with AI tools 

• Shopify experience
• Graphic design experience
• Video editing experience
• Experience scaling consumer brands
• Experience in packaging, print, cannabis, hemp, lifestyle, or consumer products
• Experience building marketing departments from the ground up
• Experience with AI tools 

• Direct impact on company growth
• Leadership opportunity
• Creative freedom
• Fast-paced environment
• Opportunity to build and lead a marketing department
• Clear growth and advancement path
• Work with premium brands and innovative packaging products

If you’re a results-driven marketer who can create, lead, execute, and scale, we want to hear from you.