Clients don’t need more activity. They need clarity, direction, and someone they trust when decisions matter.
At Avocet, the Account Director is not a coordinator of work. This role is a strategic leader and
advisor, responsible for guiding clients, aligning teams, and ensuring every initiative connects to
real business outcomes.
We are looking for someone who naturally steps into that role. Someone clients rely on, teams
follow, and organizations trust to move work forward with purpose and precision.
This is a position for a leader who can see the full picture, make decisions with confidence, and
own the results.
If you’ve ever been the person a client calls before making a critical decision, you’ll understand
what this role requires.
JOB FUNCTION / PURPOSE
The Account Director is a senior strategic leader within an integrated marketing agency,
responsible for the overall health, performance, and growth of key client relationships.
This role serves as the primary strategic lead and trusted advisor to clients, ensuring that all
marketing initiatives are aligned with business objectives and executed with excellence. The
Account Director bridges client needs with internal capabilities, driving integrated strategies
across PR, digital, content, media, and creative.
This position plays a critical role in shaping and guiding account direction, ensuring the agency
delivers bold, effective, and results-driven marketing solutions while maintaining strong client
partnerships and internal team alignment.
CLIENT LEADERSHIP & ACCOUNT MANAGEMENT:
> Serve as the senior point of contact and strategic lead for key client accounts.
> Build and maintain strong relationships with senior-level client stakeholders, including
directors, VPs, and C-suite leaders.
> Provide strategic guidance that aligns marketing initiatives with client business goals and
growth objectives.
> Ensure client satisfaction through consistent communication, proactive problem-solving,
and delivery of high-quality work.
> Identify opportunities to strengthen and expand client relationships through deeper
engagement and strategic alignment.
STRATEGY & INTEGRATED MARKETING:
> Lead the development of integrated marketing strategies across PR, digital, content,
media, and creative disciplines.
> Translate client needs into clear, actionable briefs that guide internal teams.
> Ensure all work is strategically sound, insight-driven, and aligned with measurable
outcomes.
> Connect marketing efforts to performance metrics and business impact.
> Guide the development of cohesive, compelling, and aligned campaigns across all
channels.
ACCOUNT EXECUTION & OPERATIONS:
> Oversee execution of all client initiatives, ensuring projects are delivered on time, on
budget, and at a high standard.
> Manage scopes, timelines, and budgets across multiple workstreams.
> Ensure efficient allocation of internal and external resources to support client needs.
> Monitor account performance and adjust strategies as needed to achieve desired
outcomes.
> Maintain a deep understanding of each client’s business, industry, and competitive
landscape.
LEADERSHIP & COLLABORATION:
> Integrate with the account team members to foster growth and development.
> Collaborate with cross-functional teams, including PR, creative, digital, and media, to
ensure integrated delivery.
> Provide clear direction, feedback, and prioritization to internal teams.
> Promote a culture of accountability, collaboration, and high performance.
> Ensure alignment between internal teams and client expectations.
STRATEGIC CONTRIBUTION & INNOVATION:
> Bring strong client strategies to reflect market trends, emerging technologies, and
changing audience behaviors.
> Identify opportunities to improve processes, workflows, and overall account
performance.
> Leverage tools, data, and insights to enhance campaign effectiveness and efficiency.
> Contribute to strengthening the agency’s strategic capabilities and integrated approach.
OTHER TASKS / DUTIES / RESPONSIBILITIES / EXPECTATIONS:
> Stay current on marketing, media, and communications trends and innovations.
> Utilize modern tools and platforms to execute and optimize marketing strategies.
> Collaborate cross-functionally to deliver cohesive, integrated marketing solutions.
> Contribute to process improvements that enhance efficiency and effectiveness.
> Perform other duties as assigned.
SUPERVISION DUTIES:
> Provides leadership, mentorship, and direction to account team members and
coordinates with internal and external resources.
QUALIFICATIONS:
Knowledge
> Deep understanding of integrated marketing, including PR, digital, content, and media
strategies.
> Strong knowledge of agency operations, client service models, and campaign execution.
> Understanding of how marketing efforts translate into measurable business outcomes.
> Embody company values of Integrity, Accountability, Tolerance, Gratitude, and
Curiosity.
Skills and Abilities
> 10+ years of experience in an integrated marketing or advertising agency environment.
> Proven ability to lead client relationships and deliver strategic marketing programs.
> Strong leadership and team management capabilities.
> Exceptional communication and presentation skills with confidence in client-facing
situations.
> Strong project and financial management skills, including budgeting and resource
allocation.
> Ability to manage multiple clients, priorities, and deadlines in a fast-paced environment.
> Strategic thinker with the ability to connect big-picture ideas to execution.
EDUCATION:
Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent
experience).
WORK ENVIRONMENT/PHYSICAL ACTIVITIES:
> Requires prolonged sitting, some bending, stooping, and stretching. Requires hand-eye
coordination and manual dexterity sufficient to operate a keyboard, photocopier,
telephone, calculator, and other office equipment.
> Requires eyesight correctable to 20/20 to read numbers, reports, and computer
terminals. Requires hearing within normal range for telephone use. Occasional high-
stress work may require dealing with clients.
> Must be mentally adaptable and flexible in dealing with a variety of people. Is frequently
called upon to handle difficult situations.
> Emotional stability and personal maturity are important attributes in this person.
> Must handle novel and diverse work problems on a daily basis.
> Must be able to communicate, providing verbal feedback in a professional manner.
> Must be able to resolve problems, handle conflict, and make effective decisions under
pressure. Must have a long attention span in order to listen to people, perceive the real
problems, and bring issues to a successful conclusion.
> Requires public contact and excellent interpersonal skills. Must be able to make
effective decisions in the manager’s absence.
> Ability to give, receive and analyze information, formulate work plans, prepare written
materials and articulate goals and action plans. Must understand people and be able to
communicate effectively with them.
SOFTWARE, MATERIAL AND EQUIPMENT USED:
> Microsoft Office (Word, Excel and PowerPoint)
> Critical Mention
> Mail Chimp
> SharpSpring CMS
> TikTok
> YouTube
> PC
> MAC
> Wrike