The Role
Location: Fort Lauderdale, FL
Reports to: Chief Executive Officer
Overview: The Vice President of Digital Marketing will own and scale all digital marketing and paid media efforts across the company. Reporting directly to the CEO, this role is responsible for ideating, building, executing, and optimizing performance-driven campaigns with a clear mandate: deliver and exceed Return on Ad Spend (ROAS) targets.
This is a P&L-minded leadership role, not a brand-only position. The VP of Digital Marketing will be given meaningful autonomy, significant budget, and the authority to move fast as long as performance warrants it. When ROAS targets are met or exceeded, the company is prepared to aggressively scale spend behind winning campaigns.
In addition to internal impact, a successful VP will have the opportunity to build an external-facing digital marketing business, selling services and expertise to our 10,000+ clients across 60+ countries.
Key Responsibilities:
Digital Strategy & Paid Media Performance
- Own the end-to-end digital marketing strategy, with primary accountability for ROAS
- Translate business objectives into clear performance marketing plans
- Ideate, test, launch, and scale paid media campaigns across relevant platforms (e.g., Meta, Google, YouTube, LinkedIn, programmatic, emerging channels)
- Continuously optimize creative, targeting, funnels, and spend allocation to maximize ROI
- Make rapid, data-driven decisions on where to double down, pause, or kill campaigns
- Integrate AI into all appropriate marketing inititives to optimize resources
Budget Ownership & Growth Scaling
- Manage and allocate significant paid media budgets
- Earn increased budget authority through consistent ROAS performance
- Build forecasting models tied to spend, CAC, LTV, and revenue outcomes
- Partner with Finance and Leadership to align spend with growth targets
Creative & Conversion Optimization
- Oversee creative strategy in partnership with internal graphic and content teams
- Ensure creative is built to convert, not just look good
- Own and optimize funnel performance from impression → click → conversion → revenue
- Drive continuous A/B and channel testing across ads, landing pages, and offers
Team Leadership & Talent Development
- Lead, hire, and develop a high-performing internal Digital Marketing team, including performance marketers, media buyers, graphic designers and creative strategists
- Set clear performance expectations and accountability standards
- Build scalable processes, dashboards, and operating rhythms
- Create a culture of ownership, experimentation, and measurable results
External Commercial Opportunity (Growth Path)
- If successful, develop and lead an external digital marketing offering
- Package internal marketing capabilities into sellable services
- Deliver performance marketing solutions to 10,000+ global clients
- Create an additional revenue stream tied directly to marketing excellence
The Leader:
Strong candidates for this role will be senior results-driven, P&L minded, innovative entrepreneurs with a track-record of effectively converting attention into revenue, in high-growth organizations. They will possess a majority of the following experiences and attributes:
Capabilities & Experience:
Required
- Proven success leading omnichannel, performance-driven and data-informed digital marketing and paid media
- Demonstrated track record of meeting or exceeding ROAS targets
- Experience managing large ad budgets with accountability for results
- Strong analytical and financial mindset (CAC, LTV, ROAS, contribution margin)
- Experience leading, hiring, and developing marketing teams
- Comfortable operating in a fast-paced, high-accountability environment
Preferred
- Experience scaling marketing in a high-growth company
- Background in direct response, performance marketing, or growth marketing
- Experience building or selling marketing services externally
- Familiarity with global campaigns and international audiences
Leadership Characteristics:
- Thinks and acts like an owner
- Able to pivot between hands-on execution and managing at scale
- Bias for action and speed
- Comfortable with transparency, debate, and direct feedback
- Obsessed with results and continuous improvement
- High standards for themselves and their team
Our Culture:
We are a team of thinkers, builders, and doers. At Valuetainment, culture is not just a buzzword. It is a way of operating. We hold ourselves to a higher standard, believe in extreme ownership, and constantly challenge one another to grow. If you’re looking for comfort, this is not the place. If you’re here to build something that matters, you’re in the right room.
Watch this video to hear directly from Patrick Bet-David on what it means to be part of the Valuetainment culture.
Our Core Values:
Our mission is to Enlighten, Entertain and Empower current and fulture leaders around the world. To deliver on the Mission, we are irrevocably driven by four core values: Capitalism, Leadership, Debate, and Entrepreneurship.
Success Metrics:
The Vice President of Digital Marketing will be evaluated on P&L outcomes, not just activity and campaign KPIs, including:
- Return on Ad Spend (ROAS)
- Customer Acquisition Cost (CAC)
- Revenue attributed to paid media
- Funnel conversion rates
- Speed and effectiveness of campaign iteration
- Team performance and scalability
Compensation & Benefits:
- An attractive compensation package structured for a high-growth opportunity that includes:
- Competitive base salary
- Performance-based bonus tied to ROAS performance and outperformance
- LTIP (cash-based profit sharing) and Equity
- Comprehensive Benefits Package including 401(k) with company match
- Increased budget authority and long-term opportunity tied to results
- Final compensation will be determined based on experience and skills and may vary from the range listed above.
