About the Company
DataCore is a global leader in software-defined storage and data infrastructure, serving more than 10,000 customers worldwide. Backed by Insight Partners and supported by a global team of 400+ employees, DataCore is entering a high-growth phase with a clear mandate to surpass $100M ARR.
About the Role
We are seeking a transformative Vice President of Marketing to architect and scale a modern, AI-enabled global growth engine. This leader will redefine our market narrative, accelerate pipeline generation, and build a marketing organization that combines strategic storytelling, operational excellence, and advanced AI-driven execution. Reporting to the Chief Revenue Officer, the VP of Marketing will operate as a core revenue leader, responsible for driving measurable contributions to pipeline, ARR growth, and category leadership across core, edge, and cloud environments.
Responsibilities
Revenue & Growth Leadership
- Own global marketing pipeline targets and measurable revenue contribution
- Build scalable, repeatable programs that drive acquisition, acceleration, retention, and expansion
- Develop a compounding growth engine aligned with ARR objectives
- Partner tightly with Sales to optimize funnel velocity, conversion, and win rates
- Drive CAC efficiency and marketing ROI improvement
Category Strategy & Portfolio Positioning
- Define and elevate DataCore’s category narrative across software-defined storage and data infrastructure
- Develop a unified platform story across core, edge, and cloud environments
- Lead segmentation strategy, ICP refinement, and vertical positioning
- Translate complex infrastructure technologies into compelling, differentiated value propositions for technical and business buyers
- Architect solution plays that unify multiple products into cohesive growth motions
Modern Demand Generation & AI-Driven Growth
- Lead global demand generation across digital, ABM, field, and partner channels
- Design and operationalize ABM plays across strategic accounts, target verticals, partners, and existing customer expansion opportunities
- Build integrated, insight-driven campaigns aligned to strategic solution plays
- Implement predictive and AI-driven pipeline modeling to optimize budget allocation and performance
- Develop AI-powered content systems that increase speed, personalization, and output quality
- Introduce agentic workflows and automation that reduce manual effort and increase campaign velocity
AI-Enabled Marketing Operations
- Modernize the marketing tech stack to enable automation, personalization, and scalable experimentation
- Leverage AI for:
Content production and localization
Customer segmentation and targeting
Funnel optimization
Sales enablement intelligence
Competitive insights
- Build a data-first organization with real-time dashboards tied to pipeline and revenue impact
- Continuously improve operational efficiency through workflow automation and intelligent tooling
Sales & Partner Enablement
- Develop differentiated sales narratives, battlecards, and enablement frameworks
- Align product launches with repeatable sales plays
- Strengthen partner marketing and channel enablement programs
- Ensure consistent global messaging and execution
Qualifications
- 12+ years of B2B marketing leadership in enterprise infrastructure, storage, cloud, or data platforms
- Proven track record of driving measurable pipeline growth and ARR impact
- Experience building and scaling account-based growth programs across new logo, partner-led, and expansion motions, with demonstrated impact on named-account pipeline, deal velocity, and influenced ARR
- Demonstrated success leading product marketing and portfolio positioning for complex technical solutions
- Strong understanding of hybrid infrastructure, virtualization, cloud, Kubernetes, and modern architectures
- Experience leading distributed global teams
Required Skills
- Experience implementing AI-driven marketing systems and automation
- A history of introducing new go-to-market models or category repositioning
- Evidence of building experimentation cultures and growth frameworks
- Comfort leveraging generative AI, predictive analytics, and automation tools to improve productivity and outcomes
- Systems thinking — the ability to design scalable engines rather than one-off campaigns
- Exceptional storytelling, executive presence, and cross-functional influence
What Success Looks Like (Immediate Mandate / First 3-6 Months)
- Assess current team, programs, spend, and funnel performance
- Simplify priorities and establish a 30-day operating cadence
- Realign roles, agencies, and budget to strategic growth areas
- Create clear pipeline accountability with Sales
- Identify quick wins in AI-enabled productivity and campaign execution
(6-12 Months)
- A clearly defined and differentiated category narrative
- Measurable acceleration in pipeline growth and funnel velocity
- AI-enabled marketing workflows improving productivity and efficiency
- Increased marketing-sourced and influenced ARR
- Strong alignment between Product, Sales, and Marketing
- A scalable global marketing engine built for sustained growth
