Job Title: TikTok Shop Campaign Lead
Location: Los Angeles, CA
Salary Range: USD $70,000 - $110,000 + Performance Bonus
Job ID#: 164277
The Role:
Own a portfolio of clients' TikTok Shop growth. You will be responsible for strategy, quarterly planning, creator/affiliate pipeline, budget management, and end-to-end execution with a small pod (e.g., 1–3 Specialists). You are equally comfortable in a client meeting, a creator negotiation, and a spreadsheet.
What you'll do:
• Set quarterly GMV targets and growth plan per client; build roadmaps covering assortment, pricing, promos, and content.
• Design and scale creator/affiliate programs: segmentation, incentive structures (CPA/rev-share/bonuses), outreach, and relationships.
• Orchestrate Live & short-video calendars: host selection, performance targets, briefs, incentives, and post-mortems.
• Own P&L levers: budget allocation, CPA/ROAS guardrails, discounting/promos, inventory alignment, and margin protection.
• Build and automate dashboards; diagnose funnel issues (impressions → clicks → add-to-cart → purchase) and run A/B tests.
• Lead client communications: weekly WBRs/QBRs, insights, recommendations, and clear decision logs.
• Ensure TikTok Shop policy compliance (claims, creatives, category rules) in partnership with clients and creators.
• Develop SOPs and coach specialists; improve ops velocity and quality.
• Coordinate internally (logistics, finance, legal) to resolve escalations and maintain payout/return hygiene.
• Prospect and onboard new clients or upsell services as needed.
What you'll bring:
• 1-3 years in e-commerce marketplace ops, creator/influencer/affiliate marketing, or agency account management.
• Demonstrated ownership of revenue targets and budget; proven record driving GMV and unit economics.
• Strong analytics skills (Excel/Sheets proficiency)
• Negotiation and relationship management experience with creators, agencies, and vendors.
• Clear client communication with data; ability to create comprehensive documentation, trackers, and action plans.
• Experience with TikTok Shop (Seller Center, creator marketplace/affiliate flows) or similar platforms (Amazon/Shopify/live commerce).
• Team leadership or mentoring experience; ability to perform effectively under pressure.
• Nice to have: category experience (health/beauty/CPG), marketplace compliance knowledge, multilingual abilities.
Success metrics you'll own:
Quarterly GMV & contribution margin, ROAS/CPA within guardrails, creator activation & retention, launch velocity, client NPS/renewal.