DIRECTOR OF E-COMMERCE
Full-Time | Austin, TX | On-Site
$100,000–$120,000 anually, depending on experience
About El Famoso
El Famoso builds the commerce infrastructure behind culture. Based in Austin, we’re the operational partner for artists and brands, running the full stack: e-commerce storefronts, fulfillment, tour merch, production, and customer service. We’re not an agency and we’re not a marketplace. We’re operators, embedded in our clients’ businesses, building infrastructure that scales with them.
The Role
We’re hiring a Director of E-Commerce to lead our e-commerce department. You’ll own the strategy, performance, and growth of e-commerce operations across our portfolio of artist and brand storefronts, set the standard for how stores are built and run, and build the team that delivers on that vision.
What You’ll Do
Department Leadership & Team Development
- Lead, mentor, and grow the e-commerce team. Set clear expectations, run regular check-ins, and create a culture of accountability and continuous improvement.
- Hire and onboard new team members as the department scales. Define roles, responsibilities, and career paths that attract and retain strong e-commerce talent.
- Establish quality standards and training frameworks that keep the team sharp on platform knowledge, marketing best practices, and client-facing delivery. Manage workload distribution across the client portfolio as the business grows.
E-Commerce Strategy & Growth
- Set revenue and performance targets at the portfolio level. Use data to drive strategic decisions, from scoping new client engagements to raising the bar on ongoing account delivery.
- Own the CRO roadmap across client storefronts: testing strategy, experiment design, and continuous improvement.
- Set the marketing direction for the department. Define how we approach email, paid media, SEO, and social commerce across client storefronts. Guide the team on strategy while they handle execution.
Platform & Systems Architecture
- Own the standard store build: the Shopify Plus configuration, app stack, theme approach, and operational setup that every new storefront starts from.
- Evaluate and implement tools and integrations across the e-commerce stack (Shopify, ShipHero, Klaviyo, Monday.com, and others) to improve efficiency and output quality. Set the team’s approach to AI and automation where these tools can reduce manual work and accelerate operations. Maintain ADA compliance standards across the portfolio.
- Oversee multichannel strategy across Amazon, TikTok Shop, Bandcamp, Meta, Google Shopping, Faire, and emerging platforms.
Cross-Functional Leadership
- Work closely with Fulfillment, Production, Customer Service, and Brand Management to ensure e-commerce operations are tightly integrated with the rest of the business.
- Represent e-commerce in leadership conversations. Contribute to company-wide strategy, planning, and decision-making.
- Own strategic client relationships alongside Brand Management, leading quarterly business reviews, presenting performance data, and driving the roadmap forward with clients.
What You Bring
Required
- 5+ years in e-commerce with at least 2 years in a leadership role managing a team. You’ve hired, mentored, and held people accountable, not just delegated tasks.
- Deep Shopify Plus expertise. You’ve architected stores, made platform-level decisions, and can credibly guide a team on everything from theme configuration to app selection to checkout optimization.
- Experience managing a portfolio of brands or clients, not just a single storefront. You understand how to maintain quality and consistency across multiple accounts with different needs.
- Strong marketing foundation across email, paid media, SEO, and/or social commerce. You don’t need to execute every campaign, but you need to know what good looks like and hold your team to it.
- Data-driven decision making. You set targets, track performance, and use metrics to prioritize where the team spends its time.
Preferred
- Background in music, entertainment, or lifestyle merchandise. Cultural fluency matters here. Our clients’ audiences are passionate, and the people running their stores should get that.
- Track record of scaling an e-commerce team or department. You’ve built structure, hired well, and grown a team’s capabilities alongside the business.
- Agency or multi-client experience. You’ve managed e-commerce across multiple brands simultaneously and know how to balance competing priorities.
- Familiarity with multichannel selling (Amazon, TikTok Shop, Bandcamp, Meta, Google Shopping, Faire) beyond Shopify.
- Experience with CRO and testing tools (Convert, Optimizely), analytics platforms (GA4, Shopify Analytics, Lifetimely), or onsite search and merchandising tools (Nosto, Algolia, Searchspring).
Why El Famoso
- Work you can point to. You’ll lead e-commerce for recognizable names in music, entertainment, and lifestyle, not white-label retail nobody’s heard of.
- Vertically integrated and built to move. We own fulfillment, production, customer service, e-commerce, and retail under one roof. You won’t be waiting on outside vendors or begging partners for favors. When something needs to happen, we have the teams to make it happen, fast.
- A real leadership seat. We’re a growing company with an established client base and a team in place. We’re looking for the right person to take this department to the next level, and we’ll give you the room to do it.
El Famoso is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Location: Austin, TX (On-Site)
