Sr. Manager, E-Commerce & Digital Marketing

Sol-ti is the Highest Velocity Refrigerated Beverage Company in the United States

Our Mission is Simple:

To produce and sell the best Organic products, sustainably packaged & without compromise. To reach all walks of life, enjoy the journey, elate our customers and support a vibrant future for our Team, Stakeholders, and our Planet.

At Sol-ti, our Vision is to enhance human vitality through innovative Liquids and SuperFoods.

Role Highlights

Location: Southern California - San Diego, Orange County or LA preferred

Industry Type: Manufacturer

Category: Marketing

Beverages: SuperFood Beverages, Wellness Shots, Hydration Mixes

Employment Type: Full-Time

Reports to: Sr. Director Marketing

# of Direct Reports: 0

For this position, the candidate must reside in California and be seeking a full-time position with onsite availability.

Position Summary

The E-Commerce & Performance Marketing Manager will own Sol-ti’s digital growth strategy across direct-to-consumer, marketplaces, and performance marketing channels.

This role is responsible for driving customer acquisition, conversion, and retention while managing the full digital ecosystem including:

• DTC website performance
• Amazon marketplace operations
• Paid media campaigns
• Email and SMS lifecycle marketing
• Digital analytics and optimization

The ideal candidate is a growth-minded operator who understands both brand and performance marketing and thrives in a fast-growing CPG environment.

Role Responsibilities

E-Commerce Growth

• Own the performance of Sol-ti’s DTC website and marketplace channels, driving revenue growth and improved customer experience.
• Optimize conversion rates, AOV, subscription enrollment, and customer lifetime value.
• Manage site merchandising, promotions, and landing page optimization.

Marketplace Management

• Oversee Amazon Seller/Vendor Central performance, including pricing strategy, advertising, content optimization, and reviews.
• Monitor profitability, competitive landscape, and marketplace analytics.

Performance Marketing

• Plan and execute digital campaigns across:
• Meta
• Google
• TikTok
• Programmatic
• Retail media platforms
• Optimize campaigns for ROAS, CAC, and LTV growth.

Lifecycle Marketing

• Build and manage email and SMS programs to drive retention and repeat purchase.
• Develop automated flows, promotions, and segmentation strategies.

Digital Analytics & Optimization

• Build performance dashboards and track key KPIs including:
• Traffic
• Conversion
• CAC
• ROAS
• LTV
• Lead A/B testing initiatives across site, campaigns, and creative.

Cross-Functional Collaboration

• Partner with Sales, Supply Chain, Creative, and Finance teams to align digital initiatives with product launches and inventory planning.
• Manage agency partners and freelancers to ensure best-in-class execution.

Career Requirements/What we ask of you:

• 3–5+ years of experience in e-commerce and/or digital marketing, preferably within CPG, beverage, or food industries.
• Proven success managing DTC websites and Amazon or major marketplaces.
• Strong command of digital analytics tools.
• Expertise in paid media campaign management and optimization.
• Highly analytical with strong project management and communication skills.
• Experience with: Klayvio, Shopify, Wingify and A/B Testing tools, Meta, Instacart, AWS.

What we offer you:

• Total compensation of $140,000+ annually depending on experience
• Employee Equity Incentive Plan
• Performance-based bonuses
• Health Insurance programs with industry leading contributions towards your premium
• Referral Programs and free access to our functional beverages and supplements to enjoy while at work or home
• Paid time off, floating holidays and paid company holidays.

Sol-ti Values

We each have an inner light. At Sol-ti, we encourage you to Let Yourself Shine while also encouraging others to shine their brightest. We are committed to helping individuals shine through Liquids of Vitality while also preserving the planet with the use of sustainable glass packaging.

Create the Best Product: Best in Glass

Did you know that most of the other beverages on the market use petroleum based single-use plastic packaging? Not only is this harmful to our oceans and landfills, it is also not sustainable. From the start, we have been committed to bottling in glass for purity, people, and the planet.

Our unique UV Light Filtration process uses light rays to preserve our liquid without pasteurizing it – eliminating spoilers without pasteurizing it – so you can enjoy organic, Glass Bottled, Living Beverages.