The Senior Manager, Channel Strategy & Growth is a high-impact strategy and execution partner responsible for translating Pizza Hut’s omnichannel strategy into practical, actionable frameworks that drive growth across channels.
This role will initially focus on marketplace (3P) channels and channel economics, helping strengthen one of the largest growth areas of the business, while progressively expanding into broader owned (1P) channel strategy as the function evolves.
The role is designed to create immediate leverage against priority business needs, while building toward a broader end-to-end channel strategy capability.
Key Responsibilities
Lead Translation of Channel Strategy into Scalable Enterprise Frameworks
- Lead the translation of global channel strategy into clear, scalable frameworks adopted across markets
- Define and evolve:
- Channel roles and positioning
- Commercial guardrails and decision frameworks
- Enterprise growth levers across acquisition, conversion, and service
- Ensure frameworks drive measurable business impact and are adaptable across diverse markets
Own and Evolve Marketplace (3P) Strategy (Initial Focus)
- Co-own the strategic direction of aggregator/marketplace channels within the broader ecosystem
- Co-lead development of enterprise frameworks across:
- Acquisition (visibility, platform strategy, competitive positioning)
- Conversion (advanced merchandising, pricing strategy, offer architecture)
- Service (end-to-end customer experience and fulfillment optimization)
- Solve complex, ambiguous business problems with broad impact across regions
- Influence senior stakeholders on marketplace strategy and investment decisions
Drive Channel Economics & Strategic Trade-Offs
- Lead development of enterprise channel economics frameworks, including:
- 1P vs 3P strategy and role clarity
- Profitability, incrementality, and long-term value creation
- Promotional and pricing strategy trade-offs
- Partner with Finance and Analytics to influence high-impact business decisions
- Provide strategic recommendations that shape long-range planning and investment
Shape Long-Term Owned (1P) Channel Strategy
- Lead development of long-term owned channel strategy across app, web, and restaurant
- Influence enterprise direction on:
- Digital and physical experience integration
- Conversion optimization and personalization
- End-to-end customer journey design
- Integrate learnings across channels to inform a cohesive omnichannel strategy
Build and Scale Global Playbooks
- Own the development of global, enterprise-level playbooks that drive consistency and performance
- Ensure playbooks are scalable, forward-looking, and enable markets to operate with greater sophistication
- Establish best practices that influence long-term capability building across regions
Influence Cross-Functional and Senior Stakeholders
- Partner closely with senior leaders across:
- Omnichannel Strategy & Growth
- Digital & Technology (D&T)
- Finance, Brand, and Operations
- Markets
- Influence without authority in a highly matrixed environment
- Drive alignment on strategic priorities and long-range objectives
Lead High-Impact, Complex Workstreams
- Lead ambiguous, high-priority initiatives with enterprise-wide impact by:
- Structuring complex problems with limited precedent
- Developing strategic hypotheses and solutions
- Synthesizing inputs across multiple senior stakeholders
- Driving decisions and execution against unclear or evolving objectives
What This Role Owns
- Enterprise channel strategy frameworks and long-range direction
- Marketplace (3P) strategy and evolution
- Channel economics and strategic trade-offs
- Development of scalable global playbooks
- Strategic influence across omnichannel ecosystem
- Key market partnership to scale strategy, tools & impact
What This Role Does NOT Own
- Direct market-level execution
- Day-to-day campaign or media activation
- CRM / loyalty ownership
- Platform engineering or development
- Restaurant operations execution
