Own and execute the energy vertical marketing strategy aligned with the Energy Business Unit and Sales Teams priorities
Align marketing initiatives to business objectives: pipeline growth, revenue generation, and market share expansion
Leverage market intelligence and competitive insights to craft strategies that enhance market position
Conceptualize and drive primary market research to better understand marketplace and customer needs
Monitor market trends across grid modernization, resilience, renewable integration, and AI infrastructure demands, and maintain expertise across key grid areas: transmission, distribution, substation infrastructure, renewable interconnection, and data center power delivery
Work with Market Development to track competitive landscape, emerging technologies, and industry standards
Define buyer personas and map the buyer's journey from awareness to decision across key Energy segments
Messaging, Positioning, and Go-To Market
Lead cross-functional collaboration to craft compelling messaging and differentiated value propositions
Conduct stakeholder interviews (internal and external) to refine customer personas and messaging frameworks
Own the messaging hierarchy from thought leadership themes to solution positioning to product messaging
Define proof points, competitive differentiators, and customer success stories
Tailor messaging for different buyer personas (executive, technical, procurement) and decision stages
Develop content roadmaps covering thought leadership, solution launches, and product messaging
in collaboration with Product Line Management
Refresh content catalog and web assets
Develop solution and product branding and naming frameworks with Energy Business Unit and Corporate Branding
Develop and manage go-to-market plans and launch tiers for grid solutions and product releases
Ensure messaging consistency and brand alignment across all channels and touchpoints
Integrate PR and publication opportunities to strengthen brand awareness and credibility
Sales Enablement, Collaboration, and Performance Management
Lead, develop, and collaborate closely with the Technical Copywriter (Energy)
Brief and direct content creation; review and approve white papers, case studies, and thought
leadership content
Educate internal stakeholders on energy marketing plans, solutions, positioning, and market strategy
Enable sales teams with presentation templates, case studies, and competitive battle cards
Work with channel management to enable channel partners with market insights, solution training, and customer-facing collateral
Partner with Product Line Management to translate technical product capabilities into market-facing value propositions
Collaborate with Solutions/Application Engineers to ensure technical accuracy and application
relevance
Work with Market Development to align on market priorities and thought leadership topics
Coordinate with other Solution Marketing Managers on messaging, scheduling, and resource allocation
Partner with Campaign Manager to activate campaigns across digital, social, paid media and PR
Brief Marketing Services (web/digital, design, video, events) with clear priorities and ensure adherence to SLAs and project deadlines
Allocate and manage vertical marketing budget to maximize ROI across campaigns, content production, events, and partner programs
Messaging and positioning expertise: Creating messaging hierarchies from thought leadership to solutions to product level for technical B2B audiences
Solution marketing frameworks: Translating technical capabilities into value propositions for different buyer types (executive, technical, procurement)
