Biena is a pioneer in healthy snacking, redefining how Americans snack with its award-winning line of plant-based snacks. Founded by a mom at her kitchen table in downtown Boston, Biena has grown into a national brand sold in over 15,000 stores — including Whole Foods Market, Target, and Kroger. Recognized as a "Best Healthy Snack" by Shape, Food Network, and Cooking Light, Biena is on a mission to move snacking beyond empty calories to real food packed with protein, fiber, good fats, and great taste — and it is naturally gluten free.
Biena's team culture is fun, fast-paced, and collaborative. If you want to have a real impact on how millions of Americans snack — and love creating scroll-stopping content — this role is for you.
Biena is looking for a Social Media Manager & Content Creator to bring the Biena brand and voice to life across social platforms. In this role you will be the creative engine behind Biena's social presence — leading content creation, shooting and editing short-form video, executing strategy, and growing a large, die-hard fan base.
This is a hands-on content creation role first and foremost. We are looking for someone with a sharpened skillset in social media videography, an obsessive eye for what performs on TikTok and Instagram Reels, and a passion for pushing creative boundaries. You will work directly with Biena's Head of Marketing and external agency partners to grow followers, build community engagement, and accelerate Biena's transformation into a social-first brand.
Your ideas and creations will directly shape the trajectory of the Biena brand. This is a self-starter role for someone who is creative, collaborative, and driven — and who thrives in a fast-paced, mission-driven environment.
Content Creation & Production
• Concept, shoot, and edit a videos for TikTok and Instagram Reels — owning the full production process from idea to post
• Manage creative asset development from concept to completion, including concepting, filming, editing, captioning, and publishing
• Ideate and implement disruptive, platform-native social content to quickly build followers, reinforce brand positioning, and achieve brand objectives
• Lead social copy across all platforms, maintaining a consistent, on-brand voice, tone, and messaging
• Support the marketing team in creating visual graphics and other creative assets as needed
Strategy, Insights & Community
• Accelerate Biena's transformation into a social-first brand, demonstrating vision for ways Biena can push boundaries, grab attention, and more deeply engage its target consumer
• Translate performance data into actionable insights to continuously refine content strategy and maximize brand impact
• Provide thought leadership on social trends and pop culture moments, identifying timely opportunities to insert the Biena brand into the conversation
• Engage with Biena's communities on Instagram, TikTok, and LinkedIn, responding to comments and building authentic connections
• Maintain the brand calendar, content planning and organization
Who You Are
• 3–5 years of experience in social media, content creation, or digital marketing, ideally at a consumer brand
• Proven, hands-on track record creating high-performing TikToks and Instagram Reels — including concepting, filming, and editing (portfolio/examples required)
• A natural videographer and visual storyteller who can transform everyday snack moments into compelling, scroll-stopping content
• Deep familiarity with platform-native trends on TikTok and Instagram; you understand what makes content feel authentic vs. overly produced
• Highly motivated, collaborative, and a driven self-starter who thrives in a fast-paced environment
• Passionate about the future of social media, cultural trends, and shifting audience behaviors
• Excellent communication, copywriting, project management, and organizational skills
• Experience creating graphics using Canva or similar tools; graphic design skills are a strong bonus
• Experience with food-related content creation and comfort filming in a variety of settings
• Passion for healthy eating, natural foods, food trends, and/or an active lifestyle
• Ability to travel for work-related events and to work on-site at Biena HQ 3 days per week
Application Requirements
Please submit the following with your application:
• Cover letter
• Portfolio or examples of short-form video content (TikTok / Reels) that demonstrate your ability to shoot, edit, and produce compelling, socially-native content
Compensation & Benefits
• Competitive salary commensurate with experience
• Healthcare & dental benefits
• 401(k)
• Paid time off
• A collaborative, fun, mission-driven team
• Unlimited Biena Snacks