Senior Marketing Strategist

Key Responsibilities

Client Strategy & Relationship Management

• Serve as the primary strategic lead for assigned client accounts
• Build strong, trust-based relationships through proactive communication and accountability
• Lead client meetings, performance reviews, and strategic planning sessions
• Translate business goals into actionable and realistic marketing strategies

Paid Media Strategy & Optimization

• Own high-level paid media strategy across platforms such as Meta, Google, and other digital channels
• Analyze performance and identify opportunities to improve KPIs (ROAS, CPA, conversion rate, etc.)
• Partner with internal teams on campaign execution, testing, and optimization initiatives
• Align strategy with client goals, budgets, and growth objectives

Performance Reporting & Insights

• Oversee reporting and present clear, actionable insights to clients
• Connect campaign performance to broader business outcomes (revenue, lead quality, growth)
• Simplify complex data into practical recommendations

Project & Team Coordination

• Collaborate cross-functionally with media buyers, creatives, and analysts
• Ensure projects are executed on time and aligned with client expectations
• Manage priorities, timelines, and deliverables across multiple accounts

Innovation & Continuous Improvement

• Leverage AI and automation tools to enhance strategy, reporting, and workflows
• Identify process improvements that drive efficiency and better client outcomes

Qualifications

• 3+ years of experience in digital marketing, account management, or client strategy (5+ preferred)
• Strong background in paid media strategy (Meta, Google, and similar platforms)
• Proven ability to manage client relationships and lead strategic conversations
• Data-driven mindset with experience translating performance metrics into actionable insights
• Excellent communication, organization, and project management skills
• Experience working in an agency environment is a plus
• Familiarity with AI tools and marketing automation platforms is highly preferred